While there may be 100 ways to market your Kindle eBook off Amazon, here are my 5 faves.
1. Put a “buy now” link on your website or blog.
Using Amazon’s Associates program, you can link to any item in the Amazon catalogue and make a commission when people buy. Using it on your own eBook makes double the sense. Sign up here: https://affiliate-program.amazon.com/ and create beautiful links using their automatic system, or create something awesome on your own, using Photoshop and your imagination.
2. Create a free QR code to link to your eBook, and put it on your business card.
I prefer to use http://www.qr-code-generator.com/, which has a number of cool extra features that make it really valuable as a tracking tool. A QR code is extremely handy, and gives you a chance to extend the conversation with someone, perhaps walking them through the process. Any smartphone is now your cash register.
3. Register a domain name and point the domain directly to your eBook on Amazon.
Imagine that you are having lunch with your potential new client. Your eBook explains your value, but you can’t go to a computer while you’re eating. A memorable domain name that links directly to your eBook will stick with them when they get back to the office. They go to the domain, and voila, there is your eBook. To double the power of this, use the Amazon Associates link or the tracking mentioned in number 4. To make it work, simply point the domain you purchase using the “destination” or “target” feature wherever you buy your domain. (Tip: this is why I’ve always suggested that you buy the domain of the name of your book as soon as you think of it. Point it direct. Useful in so many situations!)
4. Put a trackable link out on social media.
Pointing someone to your eBook on social media is excellent, but wouldn’t you like to know how many people click on that link, even those that don’t buy? This is easy to track using Google Analytics. Analytics can be confusing and complicated, but there are some little cheats that are worth learning. Click to https://analyticsacademy.withgoogle.com/explorer to enroll in their free online training system. You can create a link to your eBook, and then when you circulate that link, watch beautiful graphs and charts show you how many people clicked on that, where those people came from, and a whole lot more. Really great for learning about your marketing and whether or not it’s working.
5. Offer a preview as a free download to your mailing list.
Duh moment. I’m sure you’ve already done this, right? I mean, c’mon. There are also 100 ways to do this, but building your list by offering a free download is still important to your marketing foundation. Nothing fancy – a PDF is perfect. Everyone can read it, on tablets, phones, and computers. At the bottom, put that link we just talked about, so you can see how many people have clicked through to the sales page.
And there you have it! Even if you only circulated your link one place, you’d see a difference, and it’s also trackable. Worth the time!