This article was sent to me by a sales rep at a self-pub house in the USA. How nice of him! This is not dissimilar to ideas I’ve had about non-traditional marketing events for some projects I’m working on lately.

I’m still not sure exactly how this differs from what a publicist organizes, or exactly what the marketing / sales relationship is between the publicist and the company profiled here, Mobile Libris. But they certainly sound organized, professional, and it looks like they just sell more books.