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Alexa is the genius (will she laugh when she reads that?) behind the Cheap Eats series based in Toronto and Ottawa. The above player links to the promised .mp3 of our conversation last week, where we talk about social media marketing, and her experience of how that works best for promoting books.

As Alexa states: “The biggest thing about social media that it really is social. The nature of the technology is designed to build a relationship and have a conversation, and by extension, to build a community. It’s about conversing with you, to you and about you. The online community is becoming more rarified around shared experience and attitude.”

This interview turned from a 10-minutes-or-less quickie into a really deep 33 minute discussion about her philosophy around social media marketing. I’ll try to schedule more of these conversations with Alexa, because she’s a true road scholar in the world of book marketing. I hope you enjoy this podcast as much as I did!