Podcast: Play in new window | Download (Duration: 11:45 — 10.8MB) | Embed

Here’s the third telephone interview with Kim Plumley. This one focuses on how to find your media “hook” – that is, the thing that demonstrates why you and your book are relevant. This is key to getting the attention of the media, and of the public.

Kim is the CEO of Publicity Mavens, a literary publicity firm based in Western Canada. This is number 3 of 3 podcasts in this series, all of which are at HumanusPublishing.com.

I hope you enjoyed listening to these three podcasts as much as I’ve enjoyed making them. I promise we haven’t heard the last from KIMPOSSIBLE!