This is a great post from Copyblogger, which if you don’t already read, you should be. Founder Brian Clark is a real smartie, and he’s always got great stuff.
When he talks in #2 about not using a standard page from within WordPress, don’t forget that you can remove the sidebars from any WordPress page and still use that as a landing page. I do it all the time, and it’s very simple to have a theme designer help you with a few brief keyboard strokes that will simply create another page template.
Brian often has clever and brief tips that are extremely useful, and you can follow him on Twitter as @copyblogger.