Well, it’s a day of combined impressions. Firstly, this show is not nearly as big as I had anticipated. But secondly, it’s more meaningful for me than I had ever imagined.

Frankly, I can’t understand why a topic with an obvious application to almost every business on the planet can only book 62 booths into a trade show. However, the conference schedule and speaker roundup is 29 pages of the show schedule booklet. The sessions were what seemed to be more valuable to most of the attendees, including myself.

Of the three sessions that I attended today, the most valuable was the “Making Money with with Podcasts” session, which was a panel discussion with three hosts including JB Glossinger of MorningCoach.com.

Glossinger has much in common with my own finance guru, Mr. H, who is constantly telling me to “…just get it done now – stop thinking so hard.” Glossinger truthfully introduced himself as “different” after hearing the other two panelists speak about their own success by explaining that he’s “…not a marketing expert…”, nor does he want to “…make you think I know everything about business…” But, he’s got a very clear understanding of two key areas of online business: speed and guts.

In the early days of his business, Glossinger knew that he wasn’t doing everything right, but he knew that podcasting was a great vehicle, and that he needed to just keep doing it to gain an audience. He knew that he had to be consistent in his offerings, and he knew that he had to keep his promise to delivery a 15-minute daily morning podcast. When he started, nobody knew who he was, but he had the guts to keep going. Now, he’s a well-known speaker and trainer in not only the field of personal coaching, but also in the field of online business. He’s a bit confrontational, and I just loved that.

What’s equally interesting about Glossinger is that his income model is not based on what seems to feed most podcasters, which is banner ads, ClickBank, and (low-)paying content creation. Instead, Glossinger uses his free podcasts to build his profile, build his traffic and subscriber base, sell items off his site, increase his bookings for speaking, and fill his classes with people who already understand what they are there to learn. Yup, I’m on my way there.

More updates tomorrow, Sunday evening, plus some video that I shot today and will add to tomorrow.