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Publicity in Self-Publishing: 3rd Interview with Kim Plumley

August 29th, 2008 . by Peggy

Here’s the third telephone interview with Kim Plumley. This one focuses on how to find your media “hook” – that is, the thing that demonstrates why you and your book are relevant. This is key to getting the attention of the media, and of the public.

Kim is the CEO of Publicity Mavens, a literary publicity firm based in Western Canada. This is number 3 of 3 podcasts in this series, all of which are at HumanusPublishing.com.

I hope you enjoyed listening to these three podcasts as much as I’ve enjoyed making them. I promise we haven’t heard the last from KIMPOSSIBLE!

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Publicity in Self-Publishing: 2nd Interview with Kim Plumley

August 29th, 2008 . by Peggy

Here’s the second telephone interview with Kim Plumley. Authors, let’s talk press releases!

Kim is the CEO of Publicity Mavens, a literary publicity firm based in Western Canada. This is number 2 of 3 podcasts in this series. Listen while Kim tells us all about press releases, right from what makes a good press release, to how to manage what happens after it comes out!

If you don’t want to miss the last one, just subscribe by clicking on the blue “Subscribe to my RSS Feed” bar at the top of this page. You’ll get an email whenever new content is added.

Thanks again Kim!

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Publicity in Self-Publishing: Interviews with Kim Plumley

August 27th, 2008 . by Peggy

Kim Plumley of Publicity MavensHere is the first of 3 great telephone interviews with Kim Plumley, or “KimPossible”, of Publicity Mavens. Kim talks about the difference between publicity and marketing, press releases, and much, much more.

Kim is the CEO of Publicity Mavens, a literary publicity firm based in Western Canada. In these three podcasts, Kim talks frankly about why self-published authors in particular need a publicist, what a good press release is, and how to find your “hook” with the media. Kim generously gives us her advice and holds nothing back. Thanks, Kim!

Podcast 1 – The Difference Between Publicity and Marketing
(Plus a bunch of other valuable info that Kim just threw in to be cool…)

Podcast 2 – Press Releases
(Coming Friday!)

Podcast 3 – Finding Your Media “Hook”
(Coming Friday!)

If you don’t want to miss the next two, just subscribe by clicking on the blue “Subscribe to my RSS Feed” bar at the top of this page. You’ll get an email whenever new content is added.

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Marketing for Self-Publishing: Another Interview With Alexa Clark

August 26th, 2008 . by Peggy

Alexa Clark of Plethora PressThis is my second podcast interview with Alexa, and once again, Alexa spills her guts about marketing your self-published books through the traditional bookselling channel. This one’s definitely worth a listen!

For anyone just starting out on their self-publishing journey, or anyone who is struggling with the bookstore sales part of their self-publishing venture, this interview is a combination pep-talk, crossed with “here’s what to do” type of interview. Download this one to your .mp3 player and listen while you walk or drive.

I really love doing interviews with Alexa, mostly because she’s just so darn easy to talk to, and she doesn’t hold anything back!! Your success is her success – she’s been in the trenches, and she’s happy to share her knowledge and experience. Thanks again Alexa!

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