Social media for eBook Authors? BIG topic! Here’s one small way to think about it.
We all know that social media for eBook Authors is super important, and is great for general “buzz” about your eBook. But the best part about social media is that it’s easily measurable, and sales types love things that are measurable! When does social media really put rubber to the road? That’s where we start to talk about inbound links.
What is an inbound link?
Simply put, an inbound link is when another website, tweet, Facebook post, Pinterest image, or etc., has a link that sends people to your site.
Google and other search engines, like Pinterest, YouTube, and others, all use ridiculously complicated algorithms to rank one website over another. While all the details of that math are a huge corporate secret, we do know for certain that one thing that matters is the number and quality of inbound links that it sees coming into your website over another. If many people post links to your site, this seems to indicate to a search engine or a social media network that your content is more worthy, accurate, well-written, to-the-point, and therefore, better. This means that a website or blog with more people saying “Hey, check this out…” is more likely to rank higher up in a search engine.
All of this means that every time someone tweets or posts a note on Facebook about your blog, article, website, or even back to another social media connection of yours, you score a major bonus point with the search engines.
So that’s what you’ve been doing all along on social media – building inbound links! We’ll talk more in future posts about ways to do that, ones specific to eBook authors. For now, how are you doing in the social media department? (Discuss among yourselves…)