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A Primer on ISBN Codes, Bar Codes, and UPC Codes

(This article has been updated. Original publication date was March 17, 2008, under the title “The Difference Between an ISBN, Bar Code, and UPC Code”. Updated October 14, 2015.) An ISBN number stands for International Standard Book Number, and when you are assigned one for your book product, each number is totally unique. A modern […]

Client Discovery Document 1 - Rev Feb 2016

How-to Quickie: Make a Memorable Affiliate Link

Memorable affiliate link setupsĀ are easy, and here’s a quick video to show you how to create a link you can simply mention to anyone. Great if you’re now regularly making affiliate links from items on Amazon – especially linking to your own books and eBooks! It’s always important for authors to show off their books […]

Client Discovery Document 1 - Rev Feb 2016

4 Things Your eBook Cover Designer Should Also Create For You

Whether you’re creating your own eBook cover, or hiring someone else to design it for you, that’s a great time to create additional graphics that will help build your eBook business. It’s often cheaper to order these items at the same time as your cover design, and easier if you are designing it yourself, because all the source materials are already at hand. Graphic unity is very important in a virtual business, to build credibility and trust, and increase discoverability of your product.