http://www.wizardofebooks.com Obsessed with books, eBooks, marketing, & chocolate. Fri, 23 Dec 2011 21:50:48 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Obsessed with books, eBooks, marketing, & chocolate. Peggy Richardson clean Peggy Richardson itunes@wizardofebooks.com itunes@wizardofebooks.com (Peggy Richardson) All data and content copyright Humanus Publishing, Inc. Obsessed with books, eBooks, marketing, & chocolate. eBooks, Peggy Richardson, The Book Broads, online marketing, Wizard of eBooks, WizardofeBooks.com http://www.wizardofebooks.com/wp-content/plugins/powerpress/rss_default.jpg http://www.wizardofebooks.com/category/contracts/ TV-G Canadian West Coast and Las Vegas http://www.wizardofebooks.com/2011/11/07/why-i-tell-writers-not-to-get-too-excited-about-copyright/ http://www.wizardofebooks.com/2011/11/07/why-i-tell-writers-not-to-get-too-excited-about-copyright/#comments Mon, 07 Nov 2011 20:58:22 +0000 Peggy http://www.wizardofebooks.com/?p=1787 http://www.wizardofebooks.com/2011/11/07/why-i-tell-writers-not-to-get-too-excited-about-copyright/feed/ 1 http://www.wizardofebooks.com/2008/12/16/dealing-with-graphic-designers/ http://www.wizardofebooks.com/2008/12/16/dealing-with-graphic-designers/#comments Wed, 17 Dec 2008 06:28:51 +0000 Peggy http://s231411637.onlinehome.us/editors_blog/?p=500 http://www.wizardofebooks.com/2008/12/16/dealing-with-graphic-designers/feed/ 2 http://www.wizardofebooks.com/2008/03/21/isbn-numbers-easier-for-self-publishers-interview-with-andy-weissberg-of-bowker-usa/ http://www.wizardofebooks.com/2008/03/21/isbn-numbers-easier-for-self-publishers-interview-with-andy-weissberg-of-bowker-usa/#comments Fri, 21 Mar 2008 08:02:21 +0000 Peggy http://humanuspublishing.com/editors_blog/2008/03/21/isbn-numbers-easier-for-self-publishers-interview-with-andy-weissberg-of-bowker-usa/ http://www.wizardofebooks.com/2008/03/21/isbn-numbers-easier-for-self-publishers-interview-with-andy-weissberg-of-bowker-usa/feed/ 0 Andy Weissberg,Book Marketing,Bowker,digital supply chain,ISBN,quality,self-publishing,small press publishing Bowker, the USA ISBN agency, is making plenty of changes that are especially helpful to self-publishers and small presses. I was very lucky this week to be able to get Andy Weissberg, a recently appointed GM at Bowker, Bowker, the USA ISBN agency, is making plenty of changes that are especially helpful to self-publishers and small presses. I was very lucky this week to be able to get Andy Weissberg, a recently appointed GM at Bowker, on the phone for what turned out to be a rather lengthy interview. Andy is a great guy, and his job is to head up the Identifier Services division, which is the office responsible for issuing ISBN's and similar products. Andy generously gives us a gut-spilling interview that is a full walk-through of the entire process for a self-publisher or small publisher. Andy has brought a fresh, digital marketing-based approach to an old organization that has plenty of credibility and stablility. From the standpoint of anyone who is self-marketing their information product, it's a match made in heaven. Thanks to features that make the best use of meta-data that publishers insert for their titles, the playing field is becoming more level between large and small publishers. Key changes include; - enhanced meta-data optimization for top search engines - social media enhancements - self-management of issuing ISBN's via the web (coming soon) - dramatic changes to the pricing structure, especially to reduce costs to users who only need a single ISBN (coming soon) I was particularly impressed with Andy's statement that it is at least partially the self-publishing movement that is prompting Bowker's changes. Books, they are a-changin, and Bowker is keeping pace nicely. Watch for more interviews like this in April, and I'll be meeting up with Andy at Book Expo America in Los Angeles between May 29th and June 1st for a video podcast. Thanks Andy - it was a real pleasure. This podcast can be re-distributed without royalties provided that appropriate credit and cross-linking is given. To link back to this podcast, please use the direct link for this post, which is here. (Or, just copy what's in your browser's URL bar right now.) You can also download the MP3 and host it elsewhere, using the tiny "audio mp3" link right next to the player built into this page. The cross-link must use the link referenced in the previous paragraph. Credit must be given as "All content copyright Humanus Publishing, Inc., 2008. All rights reserved." Thanks! Peggy clean 33:59