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Obsessed with books, eBooks, marketing, & chocolate.

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The Word On The Street – Here I Come!

September 14th, 2010 . by Peggy

I’m super proud to be speaking at this year’s The Word On The Street Festival in Vancouver, BC. On Sunday, September 26th, the other two Book Broads and I will be hosting a FREE panel titled “Build it and they will come – NAH!” It’s all about book marketing, publicity, and generally being in people’s faces.

The description of our talk goes something like this: “Many writers assume once the book is complete, it will sell itself, right? Wrong. No matter the method of publication — traditionally published, entrepreneurially published, or electronically published — the onus of promotion falls on the author. The Book Broads offer practical advice for writers (published or not) to raise their profiles, extend their reach and build their fan base.
Join Angela Crocker, Kimberly Plumley, and Peggy Richardson as they take the sting out of the overwhelming prospect of media interviews, blog posts, Facebook updates, podcasting, and so much more.”

Queue up early! We start at 1:45pm downstairs in the Peter Kaye room of the main branch of the Vancouver Public Library. (Yeah, that building that looks like the Roman Colloseum.)

See you there!

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I’m speaking at the Editors’ Association of Canada on Sept. 25th

September 8th, 2010 . by Peggy

I’ll be speaking with the other two Book Broads on Sept. 25th for the Editor’s Association of Canada (Editors.ca), about Creating and Editing Social Content, from 10am to 4pm at SFU’s Harbour Centre Campus, in downtown Vancouver. George Plumley, the Author of WordPress 24 Hour Trainer will be joining us to talk about WordPress, the world’s most widely-used blogging platform and content management system. (And the platform upon which this blog you’re reading is built.)

The focus of our talk is about creating that which really drives social media: CONTENT. Without loyalty to platform, we’ll talk about various platforms and their advantages and disadvantages, including blogging, FaceBook, Twitter, LinkedIn and many many others. We’ll send you away with some fast tools that you can put to use right away, and of course, some chocolate.

Early Bird pricing ends Sept. 14th, $100 for Members of the EAC, and $160 for non-Members. Click here to register.

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I’m Speaking at Northern Voice This Weekend #nv10

May 5th, 2010 . by Peggy

I’ll be speaking at Northern Voice (#nv10) this weekend in Vancouver, Canada. This is the Canadian personal blogging and social media conference that’s now in its’ sixth year, and is being held at the Life Sciences Centre out at UBC.

I’m very proud to be co-presenting with Angela Crocker and Kim Plumley as The Book Broads. The title of our talk is “Flog Your Blog“, which is all about how to turn your blog into a book. The talk is scheduled for 1:45pm on Saturday May 8th, in room 1510. (That’s a bigger room than we were originally scheduled to use.)

Topics we’ll cover include;

- traditional publishing vs. self-publishing
- how to tell if your blog is a good candidate for publishing
- examples of bloggers who’ve successfully turned their blogs into books
- what *not* to do to turn your blog into a book
- how to use social media in conjunction with traditional publicity to help market your book
- how to choose the right options for various types of publishing
- eBooks vs. print books (and other options you may not have considered)
- how to market your book long before it’s published
- what the real job of a successful Author is
- your first, second and third steps to get it happening

I’ll be following up this session with my workshop on June 19th in Langley (near Vancouver, Canada), the eBook Jumpstart: http://ebookjumpstartlangley.eventbrite.com/.

Hope to see you all there!

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Thanks again to KimPossible

November 19th, 2008 . by Peggy

Thanks so much to Kim Plumley for being my guest on BlogTalkRadio.com today. She gave us all sorts of free advice for publicity and book / small business promotion, and lots of laughter to boot. (I just love a quirky show!) My apologies for all the technical glitches, but thanks again to anyone who sent in their question via email or the chat room. I hope that we were serious long enough to give you quality answers to your questions.

The next regular show is on December 3rd, where I’m fortunate to have Chris Flett, founder of Ghost CEO as my guest. Chris is the Author of the book What Men Don’t Tell Women About Business: Opening Up the Heavily Guarded Alpha Male Playbook. [ISBN: 978-0470145081] Chris is an expert coach for women in business, including female authors. Again, we will be taking your calls live on the air, and via email or comments to this blog.

Aside from our regularly scheduled show, I’ll be hosting a 30-minute Christmas special on Monday, December 1st, where I’ll share all sorts of amazing goodies with you! My topic is Best Gifts for Bloggers, Writers and Podcasters, and there are all sorts of incredible items on my shopping list, believe me.

See you on the air!

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Publicity for Authors – KimPossible Interview

November 19th, 2008 . by Peggy

I’ll be going LIVE again at 3:30 Pacific time this afternoon with Kim Plumley, or “KimPossible”, the CEO of Publicity Mavens. Call in LIVE at (347) 205-9352.

Get answers right away to your questions about publicity for Authors and other solopreneurs. To listen, just click to: http://www.blogtalkradio.com/Peggy-Richardson/2008/11/19/Publicity-for-Solopreneurs-Interview-with-Kim-Plumley.

We had such excellent feedback about our podcasts with Kim earlier this fall that I was thrilled when she agreed to answer your questions on the air. This is your opportunity to get FREE advice from an expert in the area of literary publicity. Don’t want to call in? Just send your question right here using the “Join the Conversation” blue comment bar below, or email them to us at info@humanuspublishing.com.

Catch you on the air!

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Publicity in Self-Publishing: 3rd Interview with Kim Plumley

August 29th, 2008 . by Peggy

Here’s the third telephone interview with Kim Plumley. This one focuses on how to find your media “hook” – that is, the thing that demonstrates why you and your book are relevant. This is key to getting the attention of the media, and of the public.

Kim is the CEO of Publicity Mavens, a literary publicity firm based in Western Canada. This is number 3 of 3 podcasts in this series, all of which are at HumanusPublishing.com.

I hope you enjoyed listening to these three podcasts as much as I’ve enjoyed making them. I promise we haven’t heard the last from KIMPOSSIBLE!

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Publicity in Self-Publishing: 2nd Interview with Kim Plumley

August 29th, 2008 . by Peggy

Here’s the second telephone interview with Kim Plumley. Authors, let’s talk press releases!

Kim is the CEO of Publicity Mavens, a literary publicity firm based in Western Canada. This is number 2 of 3 podcasts in this series. Listen while Kim tells us all about press releases, right from what makes a good press release, to how to manage what happens after it comes out!

If you don’t want to miss the last one, just subscribe by clicking on the blue “Subscribe to my RSS Feed” bar at the top of this page. You’ll get an email whenever new content is added.

Thanks again Kim!

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Publicity in Self-Publishing: Interviews with Kim Plumley

August 27th, 2008 . by Peggy

Kim Plumley of Publicity MavensHere is the first of 3 great telephone interviews with Kim Plumley, or “KimPossible”, of Publicity Mavens. Kim talks about the difference between publicity and marketing, press releases, and much, much more.

Kim is the CEO of Publicity Mavens, a literary publicity firm based in Western Canada. In these three podcasts, Kim talks frankly about why self-published authors in particular need a publicist, what a good press release is, and how to find your “hook” with the media. Kim generously gives us her advice and holds nothing back. Thanks, Kim!

Podcast 1 – The Difference Between Publicity and Marketing
(Plus a bunch of other valuable info that Kim just threw in to be cool…)

Podcast 2 – Press Releases
(Coming Friday!)

Podcast 3 – Finding Your Media “Hook”
(Coming Friday!)

If you don’t want to miss the next two, just subscribe by clicking on the blue “Subscribe to my RSS Feed” bar at the top of this page. You’ll get an email whenever new content is added.

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