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eBooks and Digital Publishing

Social Media For eBook Authors, The 5-Second Version

September 19th, 2015 . by Peggy

Image courtesy of Kookkai_nak at FreeDigitalPhotos.netSocial media for eBook Authors? BIG topic! Here’s one small way to think about it.

We all know that social media for eBook Authors is super important, and is great for general “buzz” about your eBook. But the best part about social media is that it’s easily measurable, and sales types love things that are measurable! When does social media really put rubber to the road? That’s where we start to talk about inbound links.

What is an inbound link?

Simply put, an inbound link is when another website, tweet, Facebook post, Pinterest image, or etc., has a link that sends people to your site.

Google and other search engines, like Pinterest, YouTube, and others, all use ridiculously complicated algorithms to rank one website over another. While all the details of that math are a huge corporate secret, we do know for certain that one thing that matters is the number and quality of inbound links that it sees coming into your website over another. If many people post links to your site, this seems to indicate to a search engine or a social media network that your content is more worthy, accurate, well-written, to-the-point, and therefore, better. This means that a website or blog with more people saying “Hey, check this out…” is more likely to rank higher up in a search engine.

All of this means that every time someone tweets or posts a note on Facebook about your blog, article, website, or even back to another social media connection of yours, you score a major bonus point with the search engines.

So that’s what you’ve been doing all along on social media – building inbound links! We’ll talk more in future posts about ways to do that, ones specific to eBook authors. For now, how are you doing in the social media department? (Discuss among yourselves…)

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How-to Quickie: Make a Memorable Affiliate Link

November 22nd, 2013 . by Peggy

Are you using this free and easy method to create memorable affiliate links for your books?Memorable affiliate link setups are easy, and here’s a quick video to show you how to create a link you can simply mention to anyone.

Great if you’re now regularly making affiliate links from items on Amazon – especially linking to your own books and eBooks! It’s always important for authors to show off their books on Amazon in a memorable affiliate link you can just say to everyone you meet, put on your business card, or in a QR code. It’s really simple using this fast trick.

Learn more about how to create the account and memorable affiliate links in the first place…

at Affiliate links are not unique to Amazon, of course, and affiliate systems tend to spit out a lot of loooooong messy code that nobody can really work with. Here’s a safe way to control those links permanently with an attractive and memorable affiliate link.

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4 Things Your eBook Cover Designer Should Also Create For You

December 3rd, 2012 . by Peggy

Whether you’re creating your own eBook cover, or hiring someone else to design it for you, that’s a great time to create additional graphics that will help build your eBook business.

It’s often cheaper to order these items at the same time as your cover design, and easier if you are designing it yourself, because all the source materials are already at hand. Graphic unity is very important in a virtual business, to build credibility and trust, and increase discoverability of your product.

Below are four key areas that you should get done ASAP.

1) Social media icons and headers.

Recently, iTunes changed their image requirements for things like podcasting and personal icons. You know, that square icon that identifies Atlanta Rhythm Section from Peter Frampton? (I’m old. Get over it.) Your image that fits that space can also be used on things like Skype, Twitter, and many, many others. One graphic of 1400×1400, in .jpg format, is all you need across all those platforms, and it should include a professional headshot of yourself. Check out mine here.

2) Banners for affiliate marketing.

Affiliate marketing should be a core part of your long-term marketing plan for your eBook. Even if that only means inviting others to use Amazon Associates links back to your eBook on Kindle. If you plan to use your own in-house affiliate program, so much the better. Having graphical ads that hilight the use of your key graphic elements should be an essential part of that. Here’s your chance to use your book cover design and really put it all out there. Here are some recommended sizes for those banners, below. (Click the image to open it at actual size, so you can see how big the banners will actually be.)

3) WordPress header or banner for your landing page.

It’s important to have a clear image at the top of any web (WordPress-based) pages that you plan to use for your book’s blog or sales page. In WordPress, the standard 2011 theme uses an image of 1000 x 288 pixels. This should ideally include an image of you, and your eBook. The clearer the better.

4) Images for use on social media, especially Pinterest.

This is different from ad banners – you’ll want some other fun and playful images to use as you promote the eBook, such as a 3-D cover, samples of the cover in several small sizes to avoid pixelation on the web, etc. Pinterest, the photo sharing site, has changed this to be an entirely new ballgame. Here’s a great place to share fun and unusual iamges that others will feel compelled to share in return – with a trail of breadcrumbs that lead back to you. For example, do you have a series of great headshots that were not all used in the eBook or on the cover? Here’s the place to use them. Is yours a cookbook? Be sure to get some images of you interacting with food, or shots of the recipes themselves. What about action shots? You, out and about in the community? Near landmarks? Even better, what about video? At the very least, be sure to have a library of images that you build on an ongoing basis. Your designer can help you crop and modify them for use almost anywhere, including your Facebook page or Twitter, but especially Pinterest.


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