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eBooks and Digital Publishing

6 eBook Tools That I Can’t Live Without

June 25th, 2012 . by Peggy

Part of my job is to try all sort of things that help Authors. Here, I’ll show you six things that I’ve personally tried, and that are really helping me with various things related to online marketing and eBooks.

1) Evernote is great for;

– web-based research, saving web pages

– take a pic of a white board, it saves it as searchable text

– recording audio notes to myself (using the associated FREE Android app)

– my to-do lists and perhaps even dictation on the go

2) Smashwords is great for;

– reviewing an excellent style guide when formatting your eBook for almost any platform

– uploading an eBook to multiple platforms at once, including Kindle and others

3) is great for;

– quick podcasts using only my Android phone

– interviewing Authors and Experts with no prep or notice

– immediate, no editing, low-tech

– finding other 5-minute podcasts to listen to, both at home and on-the-go

4) MailChimp is great for;

– growing and managing my email list

– designing and sending out really nice-looking newsletters

– pay only as I need to and my list grows

5) MindMeister is great for;

– outlining before I write eBooks, white papers, audio products, and blog posts

– setting goals and outlining the tasks I need to complete to achieve them

– org charts, planning websites, and even illustrating processes to clients

6) Visual Thesaurus is great for;

– the obvious (an interactive thesaurus like no other)

– brainstorming domain names, eBook titles, products, and keywords

– try changing the settings and watch things fly around!

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I’m Going To BlogWorld Expo 2010 #BWE10

October 10th, 2010 . by Peggy

I’m heading to BlogWorld Expo (#BWE10) this week, this year to focus on podcast and blog syndication. I’ll be live tweeting (@peggyrichardson) from the conference, including a mixed bag of speakers and conference sessions.

Last year, I had a similar mission, to learn about video blogging. But this year, having changed some of my podcasting approach to be more spontaneous and less edited, I’m now eager to learn more details about things like syndicating my podcasts, expanding my audio podcasting efforts, and learning more about the relationship between blog content and the various types of RSS syndication.

This year, BWE has slightly changed their approach as well. They are now the largest social media conference, and they’re actively promoting the social media aspect of the show. The speaker list reflects this, and @AngelaCrocker will also be livetweeting from the sessions. She and I often have different takes on these issues, so it may be of interest to compare her notes to mine. We may be in man of the same sessions, or we may not.

If you have any questions or things you’d like me to explore while I’m there, feel free to ask, and I’ll do my best to answer your queries.

If you’re also attending, please introduce yourself! I’ll be the tall geeky chick hanging around with the other tall and slightly-less-geeky chick, @AngelaCrocker, one of my fellow @TheBookBroads.

Tweet you later!

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BookCamp and Social Media Camp Weekend

October 4th, 2010 . by Peggy

This past weekend, I attended two events. Friday was #bcvan10, or BookCamp Vancouver, and Sunday was #smcv10, or Social Media Camp Victoria. Both events made quite an impression on me.

Here’s a bulleted list of what I learned at Social Media Camp and BookCamp. (I’m too tired to turn my notes into prose.)

  1. I need to leave the house more often. (So much for the glamorous benefits of being self-employed.)
  2. Book publishers are trying really hard to succeed in the area of eBooks. Some are fighting the ePub revolution tooth and nail, but many houses are working to convert entire back catalogues to ePub format. The problem is, they’re spending far, far too much money to do it. Their methodology for this needs serious re-examination.
  3. Social media ROI is measurable after all – it’s not just about karma. Correlating the relationship between tweets and visits to my blog is easy. Visits to my blog has a direct relationship to new client intake. (But don’t mess with karma, regardless.)
  4. I’m not the only one who wants to know the real people behind my social media connections. People can build a certain amount of trust online, and that’s accomplished best with video (I know that from personal experience – nobody said it this weekend) but meeting people in the real world is what closes the deal.
  5. My personal understanding of the way SEO and social media work together was not fantasy – it was bang on. (Blog post or white paper forthcoming.)
  6. I think I’m going to re-issue a number of the eBooks I’ve created under various pseudonyms with my real name slapped on the front. Re-brand, re-market.
  7. People trying to self-publish fiction need a whole new way of connecting and doing business. I hope that some of the people I met on Friday at BookCamp have a chance soon to attend Social Media Camp. Everyone in that business is either lost, frustrated, or slowly going broke. It’s crazy. Non-fiction has it much easier, but there’s a reason I don’t do fiction. It’s just sooooo hard.
  8. It was very encouraging on Friday to hear that so many people are on the eBook bandwagon. I had serious concerns about being the naughty eBook girl in a room full of hardcover lovers. (Which I still am, by the way.) But instead, I felt encouraged and optimistic about the relationship between eBooks and traditional publishing houses, for the very first time. Many companies might survive, including ones that only a year ago had self-prophesied their doom.
  9. I need to be much more consistent about my own application of social media. My Klout rating had dropped to *6* from 24. But, after today, it’s now up to 35. @meganberry was right – it’s not about the number of followers.
  10. This is going to be a crazy next three months.

And one more thing: #11. Affiliate marketing is still the big pothole that I see missing from both the book marketing picture and the social media picture. (Document of some sort forthcoming.)

Cool people I met, connected with, or otherwise admire from this weekend: (Scott Stratten, Keynote at #SMCV10) (Julien Smith, Keynote at #SMCV10) (John Maxwell, Professor at SFU, co-organizer of #bcvan10, eBook advocate) (Justyn Howard, Speaker at #SMCV10) (Speaker at #bcvan10) (Lorraine Murphy, Speaker at #SMCV10)
– (Speaker at #bcvan10 and Mpubber) (Cynara Geissler, Speaker with Kathleen at #bcvan10) (Host of Books on the Radio, guy with camera, co-organizer of #bcvan10, Mpubber) (Marketing Dude for and Speaker at #smcv10)
– (co-organizer of #smcv10) (Marketing Manager for and Speaker at #smcv10) (Monique Trottier, Social Media chick and consultant, co-organizer of #bcvan10)

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