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More BlogTalkRadio On The Way

November 6th, 2008 . by Peggy

Thanks to everyone who listened yesterday to our live call-in show on BlogTalkRadio.com. I promised you more before we got cutoff, and I will deliver shortly. Alexa and I recorded an additional 37 minutes of content immediately afterward, which I will post as soon as I overcome some small technical issues. (Hopefully today – Thursday, November 6th. Just subscribe to my feed if you don’t want to miss it.)

Thanks again to Alexa Clark of MiniBookExpo.com, and to Renee Shupe for producing the show for us. This worked so well that all three of us agreed that we’d like to do more. Much more! Stay tuned to the player here on this blog for a complete playlist of all past and future broadcasts.

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The Private Resources Page Has Been Updated

June 16th, 2008 . by Peggy

Thanks to all who came to my presentation on Thursday evening at the eWomen Network on June 12th in Surrey. I’ve just made updates to the Private Resources Page as promised, and will be adding more cool stuff all week – what’s there is really just the beginning. There are two eBooks on the way for certain, plus other valuable items. Click here to see the current updates, and enter your password that was given to you on the white postcard at the dinner. The password is case-sensitive, so please enter it as you see it on the card. (Missing your card? eMail me and I’ll fill you in.)

Didn’t attend the dinner, but want to see the page? Call me at 1-866-907-4084, or email me for more information.

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Thanks again, eWomen Network!

June 12th, 2008 . by Peggy

I had such a great time tonight at the Vancouver chapter meeting of the eWomen Network, in BC, Canada. What a great bunch of gals! Thanks so much for making me feel welcome, and I was really enthused by all of your contagious energy!

The presentation that I made this evening was a bit over the time allocated, (sorry about that, Gail!) and it sounded like Members had more questions after I was done. So, let’s start a conversation here, on this blog, that carries over from tonight’s presentation. You can post questions using the comment form (in the bits below this post, there’s a link in the word “Comments” – just click it and type in the boxes that appear) and I’ll respond to them on this same spot. You might want to bookmark this page so that you can come back to it over and over again.

I’m sorry that there’s a delay in making the Private Resources page available for all of the attendees to use, but I promise it will be up by Monday when I get back to my office. Thanks for your patience. The postcard you received at dinner had a password on it, and you’ll need that to get to the page. The button mentioned on that same postcard will be available on this site by Monday.

Remember all that talk we had about feeds, and other magic words? You might want to subscribe to my site’s feed right now, by putting your email address in the boxes at right. That way, when new posts happen, you’ll get them delivered to your email inbox, without having to remember to come back to this page. And remember to Google yourself! (Yes, Google is a verb! Type your name or company name into the search bar, and see what happens!)

In addition to the Private Resources I promised, I’ll also include a set of overhead slides on the password-protected page that corresponds to tonight’s presentation. Just in case you didn’t take notes, there’s probably something there that will jog your memory.

A special thanks to Gail who was kind enough to fit me into your group’s schedule. I’m really glad that everybody got something out of the presentation. Hope to see you all again soon!!

P.S. – One of the winners of the door prizes didn’t pick up their book. If you had a blue Kitty Sticker on the back of your postcard, and you didn’t get your prize, please email me using the links at right. Thanks!

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Blog Question Week – eBook On The Way

May 10th, 2008 . by Peggy

This week, I’ve had a number of readers ask me questions that relate to blogging; setting up blogs, writers and blogging, and promoting through blogging.

In response to this, I’m preparing a short eBook that will be available shortly for download from this site, which is essentially a re-work of a class that I taught some time ago, titled “Blog Essentials for Self-Publishing Authors”.

The eBook will include information that was not in the original course, including a variety of updates and lists of resources, both free and paid. As usual, comments will focus on resources that are open-source in nature.

To be updated when this free eBook is available, please subscribe to my blog using the sign-up box at right.

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Can Social Media Marketing Help Joe Alexander?

March 25th, 2008 . by Peggy

I’m always amazed at what will turn up on eBay. While shopping for something as incredibly shallow as shoes on eBay this evening, I found this fundraising auction for teenage amputee Joe Alexander. The auction is for the right shoe to a pair that Joe can no longer use.

Check out news video about the accident here.

19-year old Joe’s story is heart-wrenching, as his leg was torn off when he was dragged by a train near Webster Groves, Missouri, USA, on February 28th – not even a month ago as I write this entry. He managed to make his way alone from the middle of nowhere to a more visible area 50 yards away so that he could get help. This is not a guy starting out with too many advantages in life, and the family that loves him is trying to help him avoid worries about money, on top of everything else.

With my recent research into social media marketing, it strikes me that there’s a HUGE opportunity here for the blogging community to generate some traffic to either Joe’s right shoe eBay auction, or to the website setup to help him by getting donations, at www.WeLoveJosephAlexander.com. (This URL redirects to http://www.freewebs.com/welovejosephalexander/.)

Like blog traffic, every little bit helps.

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ISBN Numbers Easier for Self-Publishers: Interview with Andy Weissberg of Bowker USA

March 21st, 2008 . by Peggy

Bowker, the USA ISBN agency, is making plenty of changes that are especially helpful to self-publishers and small presses. I was very lucky this week to be able to get Andy Weissberg, a recently appointed GM at Bowker, on the phone for what turned out to be a rather lengthy interview.

Andy is a great guy, and his job is to head up the Identifier Services division, which is the office responsible for issuing ISBN’s and similar products. Andy generously gives us a gut-spilling interview that is a full walk-through of the entire process for a self-publisher or small publisher.

Andy has brought a fresh, digital marketing-based approach to an old organization that has plenty of credibility and stablility. From the standpoint of anyone who is self-marketing their information product, it’s a match made in heaven. Thanks to features that make the best use of meta-data that publishers insert for their titles, the playing field is becoming more level between large and small publishers.

Key changes include;
- enhanced meta-data optimization for top search engines
- social media enhancements
- self-management of issuing ISBN’s via the web (coming soon)
- dramatic changes to the pricing structure, especially to reduce costs to users who only need a single ISBN (coming soon)

I was particularly impressed with Andy’s statement that it is at least partially the self-publishing movement that is prompting Bowker’s changes. Books, they are a-changin, and Bowker is keeping pace nicely.

Watch for more interviews like this in April, and I’ll be meeting up with Andy at Book Expo America in Los Angeles between May 29th and June 1st for a video podcast. Thanks Andy – it was a real pleasure.

This podcast can be re-distributed without royalties provided that appropriate credit and cross-linking is given. To link back to this podcast, please use the direct link for this post, which is here. (Or, just copy what’s in your browser’s URL bar right now.)

You can also download the MP3 and host it elsewhere, using the tiny “audio mp3″ link right next to the player built into this page. The cross-link must use the link referenced in the previous paragraph. Credit must be given as “All content copyright Humanus Publishing, Inc., 2008. All rights reserved.” Thanks!

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Dealing with Post-It Note Addiction

March 12th, 2008 . by Peggy

Some might say that I have serious control issues. Not a bit of it – I just like all the forks to face west in the cutlery drawer. The blades of all the knives must face east, but the spoons can be any which way. I still stack my mixing bowls according to size and colour, but I’ve conquered my issues with the folding of fitted sheets in the linen closet.

Because of this monkey on my back, for many years, my drug of choice has been 3M Post-it notes. It’s not difficult to maintain this addiction, because I don’t have to buy them discreetly. But the cascade of storage problems for the variety of note styles I now have in my personal stock has forced me to add harder stuff to my repertoire, like Rubbermaid storage products. And when I need a fast fix, I rely on my handy box of Ziploc bags in my bottom desk drawer.

One of the key ways that Post-it notes have actually helped to further my career is through something called a card-sorting exercise. This is custom-made for writers with organizational issues and a parade of marketing issues and tasks to sort out. I can’t do an outline without them now.

To really make this work, you need a broad surface that holds the adhesive on a Post-it really well. A glass patio door is pretty much perfect, but a window or white board will also do nicely. You will also need an assortment of Sharpie pens in colours that you find attractive. I use different colour pens to differentiate different clients: Joe is blue, Rick is green, Sue is orange, etc.

A card-sort exercise can be used for a variety of things, but my favourite is for prioritizing information and processes. If you’re working on a project where you have to stop and ask yourself things like “What comes first?” or, “Have I covered all my bases?”, this trick is for you. It is especially helpful in creating steering documents for group projects, because it ensures that all members of the team share the same vision. I always use it for project planning, marketing sessions, etc., but I also use it for simple stuff like planning my vacations, and my daily to-do lists.

Essentially, anytime a concept, task, challenge, or don’t-forget item occurs to you about a project, you write it on a Post-it using about 4-5 words max. I try to write large enough that I can read the note from about 10 feet away. This means you can relax – it’s now documented, and you won’t accidentally forget it. You can now feel free to open yourself to the next concept.

Once you’ve put all those ideas that were spinning around in your head on their own notes, you stick them all on a wall or glass door. (They seem to stick better on glass than painted surfaces.) Then, simply re-arrange them in priority order, or in columns, or to assign particular tasks to certain people, or whatever categorization you choose. When you’ve got them arranged how you like, use a digital camera to take a snap of the wall, and then you can remove them if necessary. By studying the photo, you can make a lovely chart which can be turned into a PDF and emailed to all team members.

I’m actually quite fond of leaving them up on the wall when I have space. There’s nothing more satisfying than ripping a task note off the wall once completed, and crumpling it up to throw in the fireplace. Plus, all I need is a periodic glance at my wall to remind me of what my tasks are and keep me on track.

If you’d prefer a virtual version of this exercise, 3M has created a cool mini-app that only costs $20 bucks. This hip little program allows you to click on a virtual yellow pad of notes, and quickly type a note to yourself. You can then arrange them all over your desktop in the same manner that you would on the patio door. This is great for doing on a plane – no phone to distract you, nobody tapping on your door.

I just checked, and I have notes stuck on a wall in every single room of my house. That includes the bathroom. I even have them in my car. Try explaining that to the cop that stops you for speeding. He only needs to glance around the car to know what you’re high on.

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Why WordPress is so Fantabulous

February 7th, 2008 . by Peggy

I’ve become something of a WordPress addict. I don’t shop for shoes any longer – I collect WordPress plugins. The thrill is the same, because it’s about finding something cool that solves a problem. And so far, I haven’t had a problem that there isn’t a WordPress plugin for.

Right now, you’re reading a web page that is built on a WordPress platform. WP is handy-dandy software that you install on your web server, and then you manage your entire website based on it. It’s free (because it’s open source), it’s easy for both techies and non-techies alike to use, and most importantly, it works.

If you’re worried about control over how your website will look and act, fear no more. If it’s good enough for the Ford Motor Company, it’s good enough for me. The link in the previous sentence hops to a portion of the Ford series of websites related to autoshows, which I would suggest is a fairly major part of their marketing efforts. The advantages gained here by Ford are that of anyone with a WP site, which are many, but the majority of them are;

  • very fast setup: be ready to insert basic content within minutes
  • totally customizable, and easily changed at any time, all without having to re-enter ANY of your core content
  • easily update your content to keep your site fresh anytime (and therefore more appealing to search engines)
  • self-managed: no need to bug your web designer for every little thing you need changed on your site
  • accumulate and maintain an email list that you can use for marketing
  • watch stats on who is visiting your site, how often, and what they’re doing while they are there
  • sell products (like books), tickets, and information directly off your website
  • easily manage multiple contributors (columnists) to your site’s content
  • host videos and podcasts in a library accessible at any time to any user

Many consider WordPress to be a blogging platform, but clearly, it has evolved beyond these roots in the trenches. Blogging platforms are the blue-bloods of server software, because they must stand up to intensely competitive efforts to funnel traffic. Managing a website on WP is like driving in Los Angeles: if you can do it there, you can do it anywhere.

All this, and I haven’t even mentioned the best part about WordPress: It’s cheaper than shoes.

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