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New Year, New Writing Schedule

December 31st, 2013 . by Peggy

Is 2014 the year you write your eBook?Is 2014 the year you really want to get that book written?

Whether it’s a breakout novel, a business book to help your company or build your profile, or just a creative explosion, 2014 can really be your year. I’m totally revising my newsletters into a once-a-month inspiration email that will give you all sorts of reasons to keep writing. It’s a like writing class that you don’t pay for!

Each month will include:

  • Downloadable writing calendars and writing schedule mini-poster for your wall
  • Punctuation mark of the month, including usage tips and examples
  • Monthly themes and writing prompts
  • Writer’s Wrecipes – my personal collection of brain-and-heart-feeding soul food
  • Writing contests and events worth knowing about
  • Recent Kindle stats and top sellers
  • Client Spotlights including cool real-world secrets to share with you
  • Tech tips to solve marketing and publishing problems we all experience
  • Monthly specials on products and templates to make your writing easier, cheaper, and more enjoyable

Be sure you’re signed up! Click here to sign up if you haven’t already:

I’m on a mission of my own in 2014

… to finally get that historical novel of mine written and out there! I’ve spent over a decade working on various non-fiction projects and a few novels that are frankly, not that hot. :) Although I’m a trained technical writer and researcher, I’ve never studied how to create fiction. But this book is special – I’ve had it in my bottom drawer and in that dusty corner of a hard drive for years. I’m sick of fantasizing about it – I want to experience the writing of it! I’ll share my own writing trials and successes as we move through the year. I’ll tell you frankly what works for me, and what doesn’t.

I’m also giving myself permission to fail on this project, which is a very uncomfortable step for me. I’m not happy when I make mistakes, but I recognize that as a serious character flaw, and I want to work on it. If you have tips for me, I welcome them!

Let’s spend 2014 working together, inspiring each other, and getting books DONE!

Again, be sure you’re signed up for the monthly newsletter list by clicking here:

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Paulo Coelho on Writing and Procrastination

November 25th, 2013 . by Peggy

You’re not the only one with a problem to do with writing and procrastination. Just start, says Paulo Coelho.

This short video not only shares the author’s feelings about the problem all writers face, but contains a really cool book trailer from Germany about his latest work, Aleph.

In case you’re not familiar with Coelho, he is the Brazilian author of The Alchemist, the story of the shepherd who travels to Egypt to pursue his “Personal Legend”. It is from this book that comes the now very popular concept of the universe working in mysterious ways to help you achieve your greatest desire. Coelho is known for writing regularly, now authoring over 30 books, although he had a rocky start. Yes, this man knows about procrastination – he had at least one failed career and had been living as a counter-culture type (Can we say hippie?) for some time before settling down to do what he had always known he should do – become one of the world’s best-known novelists.

I found it particularly interesting that Paulo acknowledges the distractions of social media. Perhaps this comes from his uphill fight to market his books to the international success he now experiences. He’s no wimp – he knows that you not only need to write, but to think about the business of writing. He has used video contests on Facebook to help market his books, tweets regularly, and has an active volunteer life around social change issues. He’s also known for his approach to open-source content, and yes, he writes up to three blog posts a week. (Sound familiar? I’m not the only one who keeps saying this!)

This is the 4th video is a series. The others can be viewed on Coelho’s blog,

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10 Things to Know Before You Write an eBook

July 25th, 2012 . by Peggy

My number one question of all time is, “How do I start writing an eBook?” Here are my top 10 recommendations.

1. Don’t buy any software or services.

Part of the reason I do what I do is to demonstrate to Authors that they really, really can do this all by themselves. As you’ll see as you get to know me, the approach I recommend is actually very simple. Besides, one of the biggest concerns you should have as you build your eBook business is to avoid creating dependencies. In the eBook business, those who build on a foundation of frugality are the ones that win in the long run. The only exceptions are an editor (non-negotiable, in my view), possibly a tech like me, and possibly a graphic designer for your cover. Otherwise, any halfway tech-savvy marketer really can do this from their kitchen table.

2. Start writing in a basic word-processor.

This is not the time to try to learn anything new. Your focus needs to be creating spectacular content. Avoid the distraction of fancy software by using something with which you’re already familiar. For most writers, that’s still MS Word. My fave happens to be OpenOffice, which is – you guessed it – FREE. It looks a lot like MS Word, and in fact, can open, edit, and save files right back to the MS Word .doc format. Just don’t go out and buy a new computer or think that you need to upgrade. Ironically, I actually spend more time for my eBook clients stripping out the hidden codes and back-end gunk from fancy software, than designing the actual eBook itself. I really do. And it’s a pain. Use what you already have and things will turn out much better in the end.

3. Don’t forget to do your research.

Before you move much farther past the beginning of your outline, be sure that you do some basic keyword research. This is how you find out if the book is even worth writing, because if there isn’t a market for it, why write it? Or, can it be tweaked into something that is marketable? Can you discover an opportunity that you didn’t know existed? Is the idea ahead of it’s time? Behind the times? Right at exactly the right time? I find that in about two hours of some basic – and fun – research, I can learn more than I could ten years ago in 6 weeks of work.

4. Don’t lose momentum.

When that muse appears, RIDE HER, ride her HARD, into the sunset. Your family’s opinion of your late-night writing sessions shouldn’t be allowed to phase you. So what if you drink a little more coffee or eat a few popsicles: just get ‘er done. If you’re in the mood to write, drop everything else. Don’t ignore inspriation, or you’ll bore of it quickly, and then it will never get written. (That boredom is the number ONE stumbling block I see in clients.)

5. Involve yourself in the book’s community.

By this I mean that if you’re writing a steampunk novel, by all means, join a steampunk society and go to the meetings. Business books mean getting out to networking meetings, and setting yourself up for speaking gigs. Poker books mean you should be playing daily, as part of some sort of group. Think of yourself as sitting in the center of a massive web. Look for opportunities to expand beyond your local geographic area, such as joining organizations that have expansion chapters, like Rotary clubs. And that’s just the (so-called) “real world”. Be certain that everyone in the online community related to your topic knows who you are. This is where social media comes in, as a way to easily integrate yourself and let people know about you. Very importantly, you should buy an eBook that is grounded in your community, perhaps the most well-known, and read it in the format in which you think you will publish. (Ie., if you’re aiming for a Kindle eBook, buy a Kindle version and read it that way, to familiarize yourself with the format. It’s surprising how many Authors come to me for help, yet they’ve never bought or read an eBook themselves.)

6. Buy the domain name, and secure social media ID’s in the name of your eBook.

If you haven’t hear me say this before, you need to buy the exact domain name of your eBook’s title. If the .com isn’t available, re-title the book. Setup a basic WordPress blog at that location and start making regular entries as you write, to build traffic to your site. Even if you never plan to write a single blog post or post a single tweet, at least buy or reserve the title, and your Author name, so that nobody else gets them, as yes, people will look for you by your Author name, the title of the eBook, and under any pseudonyms you have.

7. Start building an eMail list.

Please do NOT simply add people to your email program’s personal address book. Besides the fact that this doesn’t work, it happens to be illegal. (I’ll shortly have a revised version of my Cheat Sheet about this topic, which will explain all of this in detail.) Instead, use a free or low-cost account at MailChimp, aWeber, 1ShoppingCart, or even to manage this. It not only allows you to build a legal double-opt-in list, but also to offer things like free stuff when people sign up, and have really attractive-looking templates for your content. List-building will become a permanent, ongoing activity in your business. The sooner you start, the better.

8. Design the cover.

This might sound premature, but actually, it’s quite important. The sooner you can start talking about your upcoming eBook, the better. You’ll need to put an image of the cover on an information page on your blog, perhaps on your business cards, and of course, on social media. I have also printed out poster-size versions of it and put it on my vision board to inspire me to get it done more quickly. Or to brag.

9. Start looking for an editor.

You may need one of any of a variety of types of editing, from style and content editing, to simple copy editing, which is really mostly grammar, punctuation, spelling, etc. The earlier you can form a relationship with this person, the better. As I said above, it’s a non-negotiable. The book must be edited at some point, and it’s probably a lot less expensive than you think. Objectivity is key – do NOT hire a friend or a family member. Besides ensuring basic writing ability, ignore any degrees on the wall. The most important thing about this editor is that you trust them. If you don’t, find someone else.

10. Write a proper marketing plan.

I don’t mean a series of unrealized ideas, but an actual written plan. I don’t mean a business plan, either, but a very specific marketing plan. And no, this doesn’t need to be more than a page. It must simply be concrete. (Concrete does not mean inflexible, by the way.) I use, which is actually a mind-mapping tool, to create what ends up looking more like an infographic than a marketing plan. This allows me to change it when needed, and I can block out specific tasks that I need to complete in a certain order to make things move along. It also looks pretty darn sexy when printed out and posted on the wall.

While this is obviously not an exhaustive list, I think it covers the most important points. You’ll note that most of this is about setting up marketing tools for down the road, not actually about the writing. This surprises most of my clients that I don’t tell them how to write, or that I don’t start talking about how to use formatting for the manuscript. This is because all of that is secondary to your ability to sell it. Anything in the formatting can be fixed, modified, or more likely, is inconsequential anyway. What I want most for you is to realize the benefit of making these strategic choices up-front.

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Open Source Software for Writers

November 4th, 2009 . by Peggy

Writer’s tools are extremely expensive, especially in terms of software. Here’s a great list of free open-source software designed just for writers.

First, lets define exactly what open source software really means. The term “open-source” comes from the idea that the source code of the software is revealed to the public, unlike Microdaft where everything is super-duper secret. (Or at least, so they think.) When the source code of a piece of software is available to anyone, it means that anyone in the software community can use it – within certain very loose guidelines – to create new software, create add-ons, refine the program, and so on. The one major caveat: they cannot take this free source code and sell it for a direct profit.

Does that mean it’s free? Well, sort of. There’s a strong code of ethics in the open-source community, and almost nobody abuses the grass-roots system that has grown up around this concept. Most people who contribute to open-source projects make their living by consulting, designing, supporting, and doing other things alongside the product of the open-source project, not the project itself.

However, this same code suggests that if there’s a donation button, and you’re happy with the software, then by all means, buy the programmer a virtual coffee. Realize that programmers of open-source software make only marginally more than your average freelance writer. Yep – a couple of bucks wouldn’t hurt either of you.

The website has a massive database of open-source software for almost any purpose. (Be aware that they also offer downloads of commercial software – scroll past that to get to the free stuff.) But here are some of my personal recommendations for writers;

- OpenOffice, an alternative to Microserf Office. I have not used any MSO products for several years – this does more than MSO ever will, and looks almost identical. Virtually no learning curve, except for some exceptionally cool new stuff. Imagine this: free, does more, and fewer crashes. I once used this to layout an entire book for print, which I’ll talk about in a future blog post.

- WordPress, the blogging platform that this blog you’re reading is based upon. (This is different from, which is when you use it on a public server, which I do not generally endorse for writers.) I’m talking about, which offers the version that you can download and install on almost any webhost. A zany array of plugins and graphical themes are also available at

- XMind, a mind-mapping application that can be used not only to distill your writing ideas, but also to map out characters, plot lines, and even help you figure out who the murderer is.

- PDF995, which although not really an open-source project, it is still free and very reliable. Even though you’ve read in other posts what a fan I am of Adobe products, I still use this for creating most of my PDF documents from typed documents, because it’s lighter and faster than the real thing. This version displays ads each time you use it, but you could just slap down the $10 and not see the ads.

- Celtx (pronounced “Kel-tix”) offers an alternative to the writer’s plague of crazy pieces of paper in every room of your house. Designed as a pre-production and planning tool for screenwriting and similar story-based art forms, it’s very useful for writers. Think of this as a digital binder, collecting your ideas and storyboards, not to mention the actual script, all in one place. Great collaboration tools for more than one contributor.

And for Writers Who Podcast…

- My beloved Audacity, the program that I use to record and edit almost all my audio podcasts. Easy to use, with cool built-in effects and a very forgiving undo button. Even the kids will love this.

- I recently discovered The Levelator, a dandy yet tiny application with big benefits for any podcaster. Smooths out levels and jumpy volume levels. This saves me hours of work.

If you can find a way to give back to the open-source community, please do so by donation or by promotion. It will keep writers in software for a long time coming.

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Another Writer’s Wrecipe – Oatmeal Cookies

October 6th, 2009 . by Peggy

This recipe for Chewy Oatmeal Cookies makes so many that I overflowed my little glass cookie jar. Is that a problem?

Blend first for about 3 minutes with an electric hand-mixer;
- 1/2 pound (1 cup) chilled margarine
- 1 cup firmly-packed brown sugar
- 1/2 cup white granulated sugar
- 2 eggs
- 1 teaspoon vanilla

Then make a well in center and blend in;
- 1 1/2 cups white flour
- 1 teaspoon baking soda
- 1 teaspoon cinnamon (I used2 teaspoons of the Poudre Douce again from Victorian Epicure)
- 1/2 teaspoon salt
- 3 cups rolled quick oats

(Optional: 1 cup raisins.)

Blend all together, and drop by lovin spoonfuls onto a parchment-lined cookie sheet. Bake for 10-12 minutes, and transfer to a cooling rack. Eat until the book is done.

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If your writing sucks…

September 9th, 2009 . by Peggy

Take this advice from William M. Akers, of Mr. Akers has been a professional writer for television, film and elsewhere for over 20 years, and he now teaches screenwriting at Vanderbilt University.

Here’s a link to an article by Mr. Akers, mainly about:

- how to get back into writing if you’ve taken the summer off,(“If you do not write every day, you are not a writer.”)

- not self-editing as you write (“If you write something and instantly hate it and erase it and feel worthless… hell, you’re never going to get anything done!”)

- how to avoid interruptions from your children (“They’re in therapy now, but I got my work done.”)

- what to do when you can’t think of anything good to write. (“Write crap.”)

He also reminded me of one of my favourite movie lines, from Finding Forrester: “JAMAL: Women will sleep with you if you write a book? FORRESTER: Women will sleep with you if you write a bad book.”


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Low-Carb Writer’s Snack

April 1st, 2009 . by Peggy

Let’s face it: writers don’t get a lot of exercise. I’ve discovered this recipe that makes a really crunchy and filling low-carb snack.

Low-Carb Crunchy Writer’s Snack Mix
(This makes enough to last at least a week or more.)
- 1 box Bran Buds
- 1 bag raisins
- 500g toasted sunflower seeds
- 500g toasted pumpkin seeds
- 250g toasted sesame seeds
- 1 Tablespoon sea salt

Toss in large airtight sealed jar, and spoon out when you feel munchy. Little goes a long way.

The raisins add some carbs, but they are more than offset by the bran, and seem to reduce cravings for sweet stuff. The seeds provide omegas and keep one from feeling hungry because they take a while to break down. If I eat about 3-4 Tablespoons of this before midday, I eat far less lunch.

Makes a nice snack with fried onions – just chop an onion, fry in EVOO, and add the mix to the pan. Can also add spices, curry powder mixes, other low-sugar dried fruit or nuts, chili flakes, bran flakes, flax seed, dried vegetable flakes, etc. Use it to top off soups or mix into tuna salad. Delish!

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Recommended Reading for Writers

January 26th, 2009 . by Peggy

Looking for ways to make your writing resolutions stick? I’ve compiled my list of the most influential books I’ve ever read, both as a writer and as a human being.

I found it impossible to sort these according to importance, with the possible exception of the first title, as all of them have had such great impact at different times of my life.

1. The Elements of Style, by Strunk & White

Reason it made the list: Satisfies the geekiest of urges to look up errors in grammar and punctuation. I get ridiculously emotional about this book.
Number of times read: I carry it in my purse at all times. No kidding.
What it will do for you: Hands-down easiest and best reference for grammar, punctuation, and language usage. Respected by everybody. It’s lighter than the Chicago Manual of Style, and faster to use. I cannot live without it, and read it like a novel.

2. How to Win Friends and Influence People, by Dale Carnegie

Reason it made the list: Makes you think of your writing and yourself as part of a larger whole.
Number of times read: About 10, from age 12 on.
What it will do for you: Gives you the tools you need to communicate better with just about anyone, in any situation. Great gift for young adults, and a healthy reminder of valuable writing and speaking skills for a lifetime.

3. Nancy Drew and the Case of the Hidden Staircase, by Carolyn Keene

Reason it made the list: Reminds you to keep a level head, even when you’re chasing a ghost and your father has been kidnapped.
Number of times read: About 500 between the ages of 6 and 10. About 200 between the ages of 10 and 35. I used to own the entire series, but the bindings eventually collapsed.
What it will do for you: A great series of books for a curious little (or big) girl, teaching us to avoid letting emotions clog our rational processes. Includes many important useful tips, such as to always keep a flashlight in your purse, and how to use a bobby pin to pick a lock.

4. The Greatest Salesman in the World, by Og Mandino

Reason it made the list: Stop thinking this is a book about sales: it’s a story about a salesman who understood people.
Number of times read: Several.
What it will do for you: Falls into the category of classic motivational / professional development literature, whether you are in sales or not. A simple yet profound understanding of what motivates people. (This is sometimes found in the Christian section of your local independent bookstore, though the style is not overtly pastoral.) Note: Mandino wrote about something called “The Greatest Secret in the World” in 1975 – 31 years before Rhonda Byrne shared her “discovery” with anybody.

5. Think and Grow Rich, by Napoleon Hill

Reason it made the list: Before Tony Robbins, before Stephen Covey, and before Wayne Dyer, there was Mr. Hill and his 17 Laws of Success. This was the first of HIll’s books that I ever read. Given to me by my future husband on our second date, in lieu of flowers or candy. I knew then that he was the one for me.
Number of times read: I typically read it about once every 18 months or so.
What it will do for you: If you think it’s about being financially rich, you’re missing plenty. Hill was so far ahead of his time, which was the dirty 30′s, when we were recovering from that other depression. Don’t forget that Hill was a friend and protege of the wealthiest entrepreneur in the world at the time: Andrew Carnegie, an entirely self-made man. Fear of success? Fear no more.

6. Jane Eyre, by Charlotte Bronte

Reason it made the list: Had I not been obsessed with this book when I was in my formative writing years – about age 12 – I would be less of a writer today.
Number of times read: Many, and I should probably read it again.
What it will do for you: In my less-than-humble opinion, despite the best efforts of Oprah, we do not read enough classics anymore, and we’re not passing them on to the next generation of writers. This book is an excellent example of the Second Rule of Writing, Write What You Know. Nobody knew romance, heartbreak and misery better than the Bronte sisters.

7. Eat Right 4 Your Type, by Peter J. D’Adamo and Catherine Whitney

Reason it made the list: It’s hard to write well when you feel awful, and the plan in this book drastically improved my overall well-being.
Number of times read: I refer to it all the time.
What it will do for you: Gives you a much better understanding of how your body works and what it needs to work well, including your brain. It also happens to be a great example of a well-written, non-fiction book with fun anecdotes and excellent typesetting. Includes an interesting section about anthropology, and personality profiles associated with your blood type. (Turns out, I’m a writer by blood – literally and figuratively.)

8. Crocodile on the Sandbank (Amelia Peabody Mystery #1), by Elizabeth Peters

Reason it made the list: If there is a past life, I lived it in turn-of-the century Egypt, as an Englishwoman Archaeologist and amateur Detective.
Number of times read: I own at least one edition of each in the series – 18 in all, plus a companion book – including autographed copies. I usually have one of these on the go.
What it will do for you: The language used in these books reflects the vocabulary and spoken English of roughly the 1890′s to 1920′s, which is refreshingly complex. Why doesn’t anyone use grammar and sentence structure like this today? Rich sweeping vistas and stories that suck you in and make you read until 3am.

9. STORY: Substance, Structure, Style and The Principles of Screenwriting, by Robert McKee

Reason it made the list: All the world’s a stage, and Robert McKee teaches the writer how to tell a story, fiction or not, that will engage your readers.
Number of times read: About 3 from front-to-back, and refer to it regularly.
What it will do for you: Understanding how a classic story works is a key part of one’s basic writing skillset. The fiction formula taught by McKee is really based on ancient story-telling techniques of classic literature, and has numerous modern applications, far beyond that of writing a film script. Read it with this in mind, and you won’t be able to put it down. Spurs your imagination to great heights.

10. Feel the Fear… And Do It Anyway, by Susan Jeffers

Reason it made the list: Another great communication reference, which talks very specifically about the one emotion that motivates just about everyone to do just about everything.
Number of times read: I’m afraid to say.
What it will do for you: Get past that writer’s block by understanding where it really comes from. Develop a sense of confidence about your writing that you’ve never had before, and if you need to make changes, this book will definitely help you do that. Don’t limit this book’s potential for you by calling it a “self-help” title, as it is a very basic approach to a universal obstacle for all healthy people.


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Writing on a Schedule

September 11th, 2008 . by Peggy

For a number of years, I’ve had a long internal debate about what makes a good working schedule for a writer, and a book I’m currently reading has an interesting comment on the topic. Robert’s Rules of Writing, by the witty Robert Masello, is making quite an impression on me, and not just about writing schedules. Masello is the author of a number of books, three of which (including this one) are about writing itself. He’s a hardworking professional author, and he knows what it takes to actually make a living in this crazy racket.

For fiction authors, writing schedules are a very big deal, because when you write about something that comes out of your own brain, you tend to spend far to much time alone with just you and your brain. Sitting in dark rooms sipping coffee until 4 am is not a healthy lifestyle, at least, not for extended periods. (By the way, Masello agrees with me on that.)

I’ve heard a variety of testaments from writers about their routines. Some write strictly from time X to time Y, then walk the dog, go to the library, the park, the coffee joint, etc., and then return to their desks, write another Z number of words, etc. Personally, this level of rigidity has never worked for me. I often rely on random inspiration for creative writing, and my non-fiction work also relies on inspiration, although it’s often much less random. I just can’t sit down at 8am each morning and produce good stuff.

Masello’s comment about routines is typical of the rest of the book: he’s clear, concise, and delightfully opinionated. He states, “The hard part of writing isn’t scribbling words on a page. The hard part is scribbling words that mean something, that make sense, that build a narrative or lay out an argument, that construct a scene or articulate a position. It’s not about how many pages you can cover with ink in a day. In some cases, a good day’s work might be a couple of paragraphs. But if those two paragraphs are right, then they’re a lot more valuable than ten or twenty pages of idle burbling.”

He closes that page the way he closes each chapter or “rule”, with a clear statement in bold type, as per, “Writing takes deliberation and thought, craft and commitment.” Sounds like Masello’s no more in favour of writing schedules than I am.

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Back to Writing School – Book Recommendations

September 2nd, 2008 . by Peggy

Here are three books that every author, fiction or non, should have in their library. And, at least one of them may not be what you expect.

If a grammar reference could have sex appeal, this would be the book. The Elements of Style is the definitive reference for writers of any type. I’m not exaggerating when I say that I carry this around in my purse. Makes for great reading during your lunch, in the ladies, in a taxi, etc. I don’t care how nerdy this makes me sound. At least I’ll know that I’m using proper sentence structure as I defend that accusation. The 50th Anniversary Edition is now on the way, and the illustrated version has become a cultural icon. You can even download it as an audio book. I’m not sure I could sleep at night if I didn’t know where my copy was.

This next one will seem a bit strange to some, because I’m primarily a non-fiction writer, and I’m about to recommend a book about screenwriting. But Robert McKee’s STORY is based on making content appealing, easily understood, have good flow, timing, and yes, also about using the dreaded plot diagram. All of these still apply, whether you are writing for business, a cookbook, or an instruction manual. Plus, it’s just a great read. This book is also the source of the beautiful quote, “…the story arts have become humanity’s prime source of inspiration, as it seeks to order chaos and gain insight into life.” Good reading no matter what.

The third book is my 12th-grade English text book, Adventures in English Literature, which I sinfully stole from the shelves of my Catholic school on the last day of class. I loved that class, and I loved my instructor, Mrs. Hargreaves. Her genuine love of literature, English and otherwise, was contagious (at least to myself) and I knew I’d use that book over and over again. In the end, I was billed for my missing book, so between that and a few minutes in the confession booth, my debt to society has been paid. It was worth the cost of an over-priced textbook, because it’s amazing how often I use it to look up a poet, their life story, and a summary of their work in 300 words or less. It’s still faster than Google. Authors all the way from Chaucer to modern poets still living are profiled, along with introductory material about each era and the current events that shaped the work of each writer. It’s an extremely useful cultural reference, along with a handy way to confirm the accuracy of quotes and source material. It’s amazing how many current works reference stuff in this volume.

OK, there’s one more, and it’s a recent addition. Teach Yourself Copywriting, by the modest J. Jonathan Gabay, who doesn’t even have his name on the cover, is a tight little volume about writing words that sell stuff. You’ve all heard me say it a million times, “every organization is a sales organization”, and this book is a great summary of how to craft words that tell people about your organization. Clear, to the point, and with extremely useful illustrations and diagrams, this book just doesn’t waste time. Gabay starts from the right place, the mind of the buyer, and ends in the very same spot. A great reminder of what motivates people, how to get them to understand things quickly, and how using fewer well-chosen words is always more powerful than many words used casually. Very enjoyable to read cover to cover.

Enjoy your back to school reading!

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