If you’re an independent marketer or small business owner, chances are you’ve heard someone say to you, “You know so much – should write a book!” But you can’t write about everything you know, nor should you. Keeping your eBook topic tight will make it easier for readers to connect with you and recommend your eBook to others.
A well-known marketing consultant in Vancouver BC once told me, “The first rule of consulting is to never tell them everything you know.” Perhaps this is also the first rule of writing. The most difficult thing in the world for any passionate person is to know when to stop. Avoid overwhelming readers with too much detail in your eBook topic, too many choices, and too-vivid descriptions. Instead, focus on the “must know first” idea, and then slide into how to do it.
Once you have established your “must know first” concept, consider partitioning or “modularizing” the remaining content. Modularizing content is an excellent way to deliver information in a clean and digestible format. eBook 1 may have demonstrated that they need your concept, but then they may only need eBooks 3, 4, and 7 to do it their way.
If you’re still struggling with how to focus your content into an eBook, try these other exercises.
- What is the number one problem faced by your clients or readers?
- What is the most expensive mistake made by your readers?
- What do people in your niche dream about, but are rarely able to achieve?
- What can you do, that nobody else in your business can?
- What can you do to partner with others serving the same market? Could you co-author an eBook and share the benefits?
- What can you do to improve on others in your niche?
Choosing your eBook topic carefully is important, but it shouldn’t stall you. If you find yourself staring down the road for more than a few days, and not moving, you’re stuck. It’s best to simply re-focus and move on. Writing about something unfocused is better than writing no eBook at all. Starting with these questions may seem elementary, but sometimes, the most obvious answers are the right ones.