Peggy Richardson – Grammar Geek

With words as her guide, Peggy Richardson has lived a double life in technology and publishing. Drawing on her technical background since 1991, Peggy blogs about her specialty in writing and editing non-fiction at WizardofeBooks.com. She has been working on web content development projects for as long as the medium has existed.
Peggy thrives on information overload, and lives to translate even the most complex technical information into easy to understand terms that anyone can put into action. Peggy’s passion for communication has inspired her to explore cross-over media like video podcasting, live Internet radio, social media tools and interactive ebooks.

Classes for Summer 2010:

(View my events on FaceBook, too!)

eBook Jumpstart

Yes, you can create your own eBooks!

Whether you’re creating an ebook as a free marketing tool to give away, or if you want to create something that will generate passive revenue and additional streams of income, this workshop will get you up and running.

This workshop will focus on the how-and-why of ebook marketing, rather than writing style or content, although we’ll give a handout on those basics.

We’ll talk about what’s really needed to get your ebook out the door quickly, and earning you business, FAST.

- Find out which of the three major reasons to write an eBook apply to you

- How to create totally automatic income with an eBook

- When to give away your eBook, or when to sell it

- How to create the right kind of eBook for your Audience

- Choosing the right platform to sell your eBook (PDF or portable reader?)

- How to setup an automatic customer download in just minutes

- How to setup an eBook for sale on Kindle or iTunes

- How to design an attractive cover for your eBook (yup, eBooks need covers, too!)

- How to use an eBook as an automatic lead-generator (and follow-up) tool

- How to use an eBook for market testing and research

- How to turn your eBook into an automatic online course

- When your eBook decides to become a printed book

… plus TONS more info that you can put to use right away!

Your instructor is Peggy Richardson, a Writer and Editor who has been writing, producing and selling eBooks for herself and others since 2004. She is the author of more than 39 books and eBooks, and blogs about eBooks and the world of publishing and marketing at WizardofeBooks.com.

I also offer the following short talks to business and networking groups:

(An overhead projector and live Internet connection are required for all presentations. If this is an issue, please call and alternate arrangements can usually be made.)

1) Blogging / Schmogging: Easy Internet Marketing for Real-World Business

Do you struggle with how to find “the right” clients for your small business or consultancy? Are you spending more time thinking about marketing than actually doing it? Does it seem like internet marketing is too complicated for your real-world small business? In only 20 minutes, I’ll show you why all three of these common problems are based on myths, and why if you want quick results, online marketing is not only the easiest, but the most cost-effective method of marketing you’ve ever used.

2) What The Heck is This Twitter Thing? Social Media Without Fear

Everybody’s talking about the newest fad – or is it a fad? Social Media is usually free, fast, and effective. So why does it seem so hard to get a handle on? I’ll share a clear and easy understanding of what Social Media Marketing really is, and why virtually any business or entrepreneur can (and probably should) be using it right now. We’ll do some live social media actions during my talk, and demonstrate why social media is one of the best ways to build your business for the long term.

3) Is That an eBook In Your Pocket, Or Are You Just Happy to See Me?

The old adage still applies, “Publish or Perish”. But today, it means something totally new, accessible, and best of all, FUN! I’ll show you how to know whether you need to choose digital or paper-based publishing for your business – and what type of either one to choose, as there are many options, including portable ebook readers – and how to turn that into a fantastic wave of new business that can last for years.

Long Talks (1 hour or less)

1) eBooks – The Next Generation

eBooks are no longer the domain of sleazy marketing gurus and shucksters. Now, they are sophisticated, elegant, flexible, and perhaps most important, accessible. We are on the cusp of a new generation of digital publishing. One that takes advantage of all that new media has to offer, and throws off the restrictions and dated labels of the past. Learn why delivering your content via eBook might be not just the fastest route to market, but also the cheapest and the least amount of headaches. I’ll help you self-quiz to cut through all the vast technical choices, and immediately know what approach is right for you. I’ll also give you a free CD with tools  and software to help you market and enhance your eBook product all by yourself.

2) You’ve Written an eBook – Now What?

If you’re thinking about writing an eBook, but you’re not sure what to do with it after it’s produced, here’s your roadmap. This valuable presentation is based on my own eBook of the same name, and includes the same CD offered in the presentation above, but we’ll talk specifics about how to use it to get your eBook out there and selling. We’ll perform some live marketing actions during the talk, and I’ll share some case studies that illustrate what to do, and what not to do. In case you haven’t yet written your eBook, I’ll also show you how to set realistic goals for your project that you can achieve with a little bit of help, or all by yourself. You’ll leave feeling like you know what to do, not just tomorrow, but tonight, to help your project get off the ground quickly.

3) Affiliate Marketing – How To Sell in Your Sleep
More details coming soon!

Let’s work together! Call Peggy toll-free at 1-866-907-4084, or email info@humanuspublishing.com.