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eBooks and Digital Publishing

Jill Exler Is My Hero

December 7th, 2010 . by Peggy

Jill Exler is a Mum, Author, and Entrepreneur who is really hitting the streets with her tool for self-published Authors,

Jill’s smile isn’t the only bright thing about her. Jexbo only takes 5% for any self-pubs that list their books on her site, as compared to (ultimately) over 50%, depending on the variety of services available for Authors. Jill created the site herself after stuggling with her own self-publishing issues.

I love that Jill took things into her own hands, and that she’s kept her business model so simple. Her service is complemented by an interview series (Hey Jill! I’m available!) and a newsletter aimed at self-pubs. It’s all about helping self-pubs advance their businesses.

Jill takes things seriously, and she doesn’t mess around. You can follow her on Twitter at What a clever cookie.

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The Word On The Street – Here I Come!

September 14th, 2010 . by Peggy

I’m super proud to be speaking at this year’s The Word On The Street Festival in Vancouver, BC. On Sunday, September 26th, the other two Book Broads and I will be hosting a FREE panel titled “Build it and they will come – NAH!” It’s all about book marketing, publicity, and generally being in people’s faces.

The description of our talk goes something like this: “Many writers assume once the book is complete, it will sell itself, right? Wrong. No matter the method of publication — traditionally published, entrepreneurially published, or electronically published — the onus of promotion falls on the author. The Book Broads offer practical advice for writers (published or not) to raise their profiles, extend their reach and build their fan base.
Join Angela Crocker, Kimberly Plumley, and Peggy Richardson as they take the sting out of the overwhelming prospect of media interviews, blog posts, Facebook updates, podcasting, and so much more.”

Queue up early! We start at 1:45pm downstairs in the Peter Kaye room of the main branch of the Vancouver Public Library. (Yeah, that building that looks like the Roman Colloseum.)

See you there!

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If Seth Is Doing It, Why Can’t We All?

August 25th, 2010 . by Peggy

Seth Godin, AuthorThe adorable Seth Godin announced this week that he has created his last traditionally-published book. Here’s why his plan may or may not work for everyone.

(It’s a great post, by the way, and I strongly suggest you read it.)

Seth is brilliant – that’s not debatable. He’s a rebel, a visionary, and his writing has caused me to seriously question many things about the way I consume, and the way I conduct my own business. He has spent the last 12 years developing great books that (mostly) turned out to be bestsellers. He claims this latest book, Linchpin, is his “life’s work”. (Can’t wait to read it.) And he has decided that none of his future writings will be distributed through traditional publishing channels.

Why this works for Godin;

– He already has years of live market research under his belt, which is by his own admission, really because of his relationship with great publishers.

– He has a massive private following through his blog and social media connections.

– He really does know his stuff, and he practices what he preaches.

– He has plenty of capital, both monetary and intangible, to re-invest in his business.

– He has a staff.

Do you have all of those things? Possibly not. I know I don’t. So here are my suggested alternatives for those of us who don’t, in the same order.

– We can perform a surprising amount of market research on our own. Let’s start with keyword research.

– We can build a following by doing exactly what Seth does, such as using our own blog and social media connections, and building slowly. We don’t need it to be massive to be effective – we just need it to be loyal. Loyalty must be earned.

– Very simply, we need to do and be the same. This does not take money or even much time. Transparency sells.

– Does it really take a ton of money to make things happen? Can we adjust our expectations to take advantage of our existing resources? What is the value of sweat equity?

– Staff can be had easily and quickly using virtual assistants. Knowing what to delegate has been my big project for 2010. I think I’m finally getting the hang of it.

Does it work for everyone? Not if they don’t have the drive and imagination. But since all of us are writers, perhaps we have an advantage.

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