There are three categories of achievers in life and business: top, medium, and bottom. A recession is the perfect time for these to really show their potential.
Think of a wild horse, living on the prairie. Constantly on the move, these animals form strong family bonds. When there is plenty of fresh grass to eat, all of the animals are as healthy as heredity can make them, there are plenty of new foals, and none of the animals must work too hard to survive.
Now imagine a drought. The grass stops growing, and all the animals must compete for the limited food source. Some live off their fat for a time, the mares find renewed energy to search for food so as to protect their foals, and stallions fight for control over territory. It’s not true that “only the strong survive”, because what really happens is that the 3 levels of success, top, medium, and bottom, simply polarize into two levels.
The law of nature dictates that there will always be leaders, and there will always be followers. It’s difficult to be a leader without a few followers, so we know that there will always be a few that make it through the toughest times, if only because of pure luck. But the polarization of the herd into two groups happens very quickly when resources dry up. The middle achievers tend to blend into either the top or bottom groups, and most tend to drift into that bottom group. Once that happens, the bottom group shrinks overall. But by far the most interesting thing that happens is that the animals that stay in the top achiever group tend to reach new heights of success.
In that top group, those leaning more towards medium are weeded out and drift into the shrinking bottom group. Those left in the top group are stronger, leaner, faster, and tougher. They don’t just reach the peak of survival possible during a tough time, but the external forces of drought and competition for food become less important than they were when times were tough: by every standard, they excel.
One might argue that the best time to undertake a self-publishing project is during a recession. Those leaning more towards medium than top leave the top achiever group, meaning that there is less competition. Those at the bottom are more hungry than ever for information that will help them climb back up to the top of whatever mountain they need to climb. Total commitment to a project is indicative of the type of achiever that will not only climb to the top, but stay there, and publishing is one of the best ways to cement your place in your market.
Which type of mustang are you?