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Obsessed with books, eBooks, marketing, & chocolate.

Setting Your Self-Publishing Sights Higher

February 18th, 2013 . by Peggy

Setting Your Self-Publishing Sights HigherAll the smart self-publishers these days are using techniques like speed-implemented print on demand, which is low-risk and high-yield. However, be sure you’re still thinking like a big-business publisher and using some classic business-building techniques.

I totally advocate the use of Print-On-Demand (POD) services like Lulu.com. The low-risk approach, the profit comparisons to major publishers, and the speed-implementation mindset are all things I really admire. However, be sure you’re not missing something that I make sure all of my clients are aware of from the get-go: publishing is a go-big or go-home business. I’m not saying increase your risk, but there are a number of small things that will make a big-thinking approach pay off. You can be all-in emotionally, without losing your wallet.

Let’s assume you’re a great writer. Your topic is timely, you’re credible, you know who your customers are, and you are very logical in your overall strategic business approach. Many authors do this, sell a fair amount of books, and have every right to be proud of themselves, especially if they sell the equivalent amount that a publisher asked them to commit to for the book project – a major accomplishment, to be sure.

But, what I don’t see many doing is hitting the pavement to simultaneously push your book through multiple outlets, including an affiliate marketing program, small retail outlets, and a wider non-business (or parallel-niche) audience. I would love to see more indie authors practicing good online marketing activities, like building a list of interested customers. You don’t have to sign up for anything to get many author’s free stuff, which is nice for us, but very bad for the author’s business. I would also like to see more authors move their RSS feed signup (the way people get the blog posts delivered to them in their inbox) to someplace more visible on your site. I want more podcasts. I want online training. And I want more interactivity.

Many author’s blogs get buried within their current site, meaning you have to click around the find the blog, which could be their biggest mistake. Make it the first page! The first thing people see! Even if you’re freelancing other writing, and selling a decent number of books anyway, think bigger! You could be building a wider following, and enhancing your personal profile, in minutes a day by making the blog the forefront of your website. If your existing website is a little flat, pump it up, and correct any lingering usability issues like buttons that don’t quite work the way you want, etc. Polish it up to a nice shine.

Why don’t all writers set their sights higher? A good book is hard to come by, and I know many writers that have several, each worth bragging about – yet they don’t. When one book is not wonderfully profitable, the next one is harder to write. Even if your self-publishing business doesn’t seem to be suffering, waiting until that is happening is the wrong time to start additional marketing activities.

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6 eBook Tools That I Can’t Live Without

June 25th, 2012 . by Peggy

Part of my job is to try all sort of things that help Authors. Here, I’ll show you six things that I’ve personally tried, and that are really helping me with various things related to online marketing and eBooks.

1) Evernote is great for;

- web-based research, saving web pages

- take a pic of a white board, it saves it as searchable text

- recording audio notes to myself (using the associated FREE Android app)

- my to-do lists and perhaps even dictation on the go

2) Smashwords is great for;

- reviewing an excellent style guide when formatting your eBook for almost any platform

- uploading an eBook to multiple platforms at once, including Kindle and others

3) Audioboo.fm is great for;

- quick podcasts using only my Android phone

- interviewing Authors and Experts with no prep or notice

- immediate, no editing, low-tech

- finding other 5-minute podcasts to listen to, both at home and on-the-go

4) MailChimp is great for;

- growing and managing my email list

- designing and sending out really nice-looking newsletters

- pay only as I need to and my list grows

5) MindMeister is great for;

- outlining before I write eBooks, white papers, audio products, and blog posts

- setting goals and outlining the tasks I need to complete to achieve them

- org charts, planning websites, and even illustrating processes to clients

6) Visual Thesaurus is great for;

- the obvious (an interactive thesaurus like no other)

- brainstorming domain names, eBook titles, products, and keywords

- try changing the settings and watch things fly around!

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How to Title Your eBook

May 1st, 2012 . by Peggy

Here are some great tips for choosing a title for your book or eBook. Done carefully, the correct title can really help ensure the success of your project. Or not.

The title of your eBook should start with your goals and keyword research. Regarding non-fiction eBooks, the title must accomplish the following things;

Your title must directly relate to your keyword research. Read this document to help you with that.

You must be able to purchase the exact URL for the title. For example, if your title is How To Train Your Pet Monkey To Vacuum Your House, you must be able to purchase HowToTrainYourPetMonkeyToVacuumYourHouse.com. (Speaking of which, just how much does a pet monkey cost these days?) If you can’t get the exact title, yes, I would seriously reconsider re-titling the eBook. That domain name should point directly to a sales and information page about the eBook itself.

The title should clearly demonstrate to readers what they will discover in this eBook. Don’t use crazy slang, phrases that you invent, or other non-intuitive language. Be clear. If this is about how to get girls by becoming a great DJ, then please title it, How To Get Girls By Becoming A Great DJ. Since I’m old, and female, I don’t even know what the “street” title could be for that, but you get what I mean.

It should ideally be less than 32 characters. So, the monkey example doesn’t fit that, but Keyword Cheat Sheet does. (Although yes, that slightly violates the hard consonant rule, below.)

It must be easy to understand and speak. Try to include hard consonants that make it easy to hear and understand when spoken over background noise, or when someone has an accent, like us Canadians from Vancooooover.

You must be able to visualize others in a series. If you can share things like title text portions or other imagery among a series of books, you have a greater chance of achieving cross-marketing between your own products.

Don’t include digits or numbers. People never know whether to write the digit or spell it out. If you must include digits, buy all the related domains, such as 7monkeys.com, as well as sevenmonkeys.com.

Once you have chosen your title, lock it in by actually buying the domain within the hour. If you have spent hours searching if certain domain names are available, and then you walk away and don’t purchase the one you want immediately, you might lose it. This is because many domain registration services have automated systems that spy on your searches, and then if you don’t buy the good ones, they will. And, they do this quickly. You are doing the difficult imaginative work for them, and they can easily capitalize on good domain names by trying to resell them using their automated systems.

Don’t forget to also buy your Author name domain as fast as possible. It is one of the great agonies of my life that I do not own PeggyRichardson.com – I was too late to grab it after I searched to see if it was available. I do own PeggyRichardson.ca, however. (Which brings you to this blog.) That way, you can use your own name or that of your eBook to drive traffic, because as I always say, YOU are the product, not the eBook.

Just for fun, try using the Lulu.com title scorer to see if your eBook is destined to be a bestseller. This is about as scientific as astrology for eBooks, but it can be great at eBook parties. (Yeah, I do that. Whatever.) You can also play The Titling Game by trying out the wackiest titles you can, and see what is the highest score. You just never know what might make you famous: http://www.lulu.com/titlescorer/index.php.

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