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10 Things to Know Before You Write an eBook

July 25th, 2012 . by Peggy

My number one question of all time is, “How do I start writing an eBook?” Here are my top 10 recommendations.

1. Don’t buy any software or services.

Part of the reason I do what I do is to demonstrate to Authors that they really, really can do this all by themselves. As you’ll see as you get to know me, the approach I recommend is actually very simple. Besides, one of the biggest concerns you should have as you build your eBook business is to avoid creating dependencies. In the eBook business, those who build on a foundation of frugality are the ones that win in the long run. The only exceptions are an editor (non-negotiable, in my view), possibly a tech like me, and possibly a graphic designer for your cover. Otherwise, any halfway tech-savvy marketer really can do this from their kitchen table.

2. Start writing in a basic word-processor.

This is not the time to try to learn anything new. Your focus needs to be creating spectacular content. Avoid the distraction of fancy software by using something with which you’re already familiar. For most writers, that’s still MS Word. My fave happens to be OpenOffice, which is – you guessed it – FREE. It looks a lot like MS Word, and in fact, can open, edit, and save files right back to the MS Word .doc format. Just don’t go out and buy a new computer or think that you need to upgrade. Ironically, I actually spend more time for my eBook clients stripping out the hidden codes and back-end gunk from fancy software, than designing the actual eBook itself. I really do. And it’s a pain. Use what you already have and things will turn out much better in the end.

3. Don’t forget to do your research.

Before you move much farther past the beginning of your outline, be sure that you do some basic keyword research. This is how you find out if the book is even worth writing, because if there isn’t a market for it, why write it? Or, can it be tweaked into something that is marketable? Can you discover an opportunity that you didn’t know existed? Is the idea ahead of it’s time? Behind the times? Right at exactly the right time? I find that in about two hours of some basic – and fun – research, I can learn more than I could ten years ago in 6 weeks of work.

4. Don’t lose momentum.

When that muse appears, RIDE HER, ride her HARD, into the sunset. Your family’s opinion of your late-night writing sessions shouldn’t be allowed to phase you. So what if you drink a little more coffee or eat a few popsicles: just get ‘er done. If you’re in the mood to write, drop everything else. Don’t ignore inspriation, or you’ll bore of it quickly, and then it will never get written. (That boredom is the number ONE stumbling block I see in clients.)

5. Involve yourself in the book’s community.

By this I mean that if you’re writing a steampunk novel, by all means, join a steampunk society and go to the meetings. Business books mean getting out to networking meetings, and setting yourself up for speaking gigs. Poker books mean you should be playing daily, as part of some sort of group. Think of yourself as sitting in the center of a massive web. Look for opportunities to expand beyond your local geographic area, such as joining organizations that have expansion chapters, like Rotary clubs. And that’s just the (so-called) “real world”. Be certain that everyone in the online community related to your topic knows who you are. This is where social media comes in, as a way to easily integrate yourself and let people know about you. Very importantly, you should buy an eBook that is grounded in your community, perhaps the most well-known, and read it in the format in which you think you will publish. (Ie., if you’re aiming for a Kindle eBook, buy a Kindle version and read it that way, to familiarize yourself with the format. It’s surprising how many Authors come to me for help, yet they’ve never bought or read an eBook themselves.)

6. Buy the domain name, and secure social media ID’s in the name of your eBook.

If you haven’t hear me say this before, you need to buy the exact domain name of your eBook’s title. If the .com isn’t available, re-title the book. Setup a basic WordPress blog at that location and start making regular entries as you write, to build traffic to your site. Even if you never plan to write a single blog post or post a single tweet, at least buy or reserve the title, and your Author name, so that nobody else gets them, as yes, people will look for you by your Author name, the title of the eBook, and under any pseudonyms you have.

7. Start building an eMail list.

Please do NOT simply add people to your email program’s personal address book. Besides the fact that this doesn’t work, it happens to be illegal. (I’ll shortly have a revised version of my Cheat Sheet about this topic, which will explain all of this in detail.) Instead, use a free or low-cost account at MailChimp, aWeber, 1ShoppingCart, or even ConstantContact.com to manage this. It not only allows you to build a legal double-opt-in list, but also to offer things like free stuff when people sign up, and have really attractive-looking templates for your content. List-building will become a permanent, ongoing activity in your business. The sooner you start, the better.

8. Design the cover.

This might sound premature, but actually, it’s quite important. The sooner you can start talking about your upcoming eBook, the better. You’ll need to put an image of the cover on an information page on your blog, perhaps on your business cards, and of course, on social media. I have also printed out poster-size versions of it and put it on my vision board to inspire me to get it done more quickly. Or to brag.

9. Start looking for an editor.

You may need one of any of a variety of types of editing, from style and content editing, to simple copy editing, which is really mostly grammar, punctuation, spelling, etc. The earlier you can form a relationship with this person, the better. As I said above, it’s a non-negotiable. The book must be edited at some point, and it’s probably a lot less expensive than you think. Objectivity is key – do NOT hire a friend or a family member. Besides ensuring basic writing ability, ignore any degrees on the wall. The most important thing about this editor is that you trust them. If you don’t, find someone else.

10. Write a proper marketing plan.

I don’t mean a series of unrealized ideas, but an actual written plan. I don’t mean a business plan, either, but a very specific marketing plan. And no, this doesn’t need to be more than a page. It must simply be concrete. (Concrete does not mean inflexible, by the way.) I use MindMeister.com, which is actually a mind-mapping tool, to create what ends up looking more like an infographic than a marketing plan. This allows me to change it when needed, and I can block out specific tasks that I need to complete in a certain order to make things move along. It also looks pretty darn sexy when printed out and posted on the wall.

While this is obviously not an exhaustive list, I think it covers the most important points. You’ll note that most of this is about setting up marketing tools for down the road, not actually about the writing. This surprises most of my clients that I don’t tell them how to write, or that I don’t start talking about how to use formatting for the manuscript. This is because all of that is secondary to your ability to sell it. Anything in the formatting can be fixed, modified, or more likely, is inconsequential anyway. What I want most for you is to realize the benefit of making these strategic choices up-front.

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6 eBook Tools That I Can’t Live Without

June 25th, 2012 . by Peggy

Part of my job is to try all sort of things that help Authors. Here, I’ll show you six things that I’ve personally tried, and that are really helping me with various things related to online marketing and eBooks.

1) Evernote is great for;

- web-based research, saving web pages

- take a pic of a white board, it saves it as searchable text

- recording audio notes to myself (using the associated FREE Android app)

- my to-do lists and perhaps even dictation on the go

2) Smashwords is great for;

- reviewing an excellent style guide when formatting your eBook for almost any platform

- uploading an eBook to multiple platforms at once, including Kindle and others

3) Audioboo.fm is great for;

- quick podcasts using only my Android phone

- interviewing Authors and Experts with no prep or notice

- immediate, no editing, low-tech

- finding other 5-minute podcasts to listen to, both at home and on-the-go

4) MailChimp is great for;

- growing and managing my email list

- designing and sending out really nice-looking newsletters

- pay only as I need to and my list grows

5) MindMeister is great for;

- outlining before I write eBooks, white papers, audio products, and blog posts

- setting goals and outlining the tasks I need to complete to achieve them

- org charts, planning websites, and even illustrating processes to clients

6) Visual Thesaurus is great for;

- the obvious (an interactive thesaurus like no other)

- brainstorming domain names, eBook titles, products, and keywords

- try changing the settings and watch things fly around!

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When eBook Choices Seem Overwhelming

June 11th, 2012 . by Peggy

Stuck in a revolving door of confusion about eBooks?Stuck in a revolving door of confusion when it comes to various technologies around eBooks? You’re not the only one.

Knowing your options may seem like you’re opening a can of worms, but actually, I find that most of the choices in eBooks really boil down to just a few questions.

The problem is that these few choices have been inflated and repackaged a million ways. When various companies start inventing their own words to use for the same things, nobody knows what the heck is going on.

Once you know what to look for, it’s easy to pigeonhole options when they present themselves, and know if a new choice is something you really need to consider, or if it’s overrated or unneccessary.

Here are the questions I hear about the most in my presentations and workshops.

1) Do I need to create a PDF or an ePub?

This is really the biggie. Everything else falls into place based on this. For more information on each of the platforms, and how to make the choice based on your content type, read this previous blog post from me.

2) Do I need to hire an “eBook Publishing Company”?

This category of company invented itself a couple of years ago. Are they capitalizing on the confusion by charging outrageous prices for stuff that most people can do themselves? In most cases, absolutely. (However, there are some that I’m testing and that I may recommend in future.)  The built-in systems inside Amazon Kindle, for example, enable any non-techie to do it all by themselves. Anybody who can type an MS Word document can publish on Kindle. For more information about how to actually do this stuff yourself, sign up for my mailing list. I’ve got new video classes coming online very soon.

3) Do I need an Editor?

A resounding YES. For me this is not negotiable. In almost 170 eBooks, I’ve met exactly two writers who did not require the services of an editor. Two. Neither you nor I are one of those two. Find someone qualified you can work with, and just make the best deal you can. Try this database of freelance editors to start.

4) Do I need to hire someone to typeset my eBook?

If you are creating something that you want people to buy and read on Amazon Kindle, no, you certainly do not, as that’s not how Kindle works. (If you don’t know this already, it means you need to buy an eBook on Kindle and read it, to familiarize yourself with the platform. You can read an Amazon Kindle eBook for free using your computer, your phone, or your iPad or other tablet – you do not need to buy a Kindle device, or even pay money for an eBook for that matter.)

However, if you’re creating something that should be printed out and written in, or that contains many illustrations or tables or charts, or that must be seen in colour to make sense, then yes, you may want to consider hiring a designer to lay it out as a PDF for you. This means it’s more likely that you’re going to sell it off your own website, rather than on a platform like Kindle, Kobo, Nook, and etc. (Please, I beg of you, don’t simply type up an MS Word document and use that to create your PDF for download. It looks like crap.)

5) Do I need to hire a cover designer?

Unless you have some reasonable graphic design skills, yes, a professionally-designed eBook cover is totally worth the money. Don’t try to buy software and learn it as you create a homemade-looking cover design – too frustrating. You can certainly get a really attractive cover designed for you for about $200 – $500 USD. There are some great people overseas. (Or, hire me. It doesn’t matter – just be sure it looks slick.) I’ve written about eBook cover design guidelines here. You can share that previous link with your graphic designer.

6) Do I need a website devoted entirely to this eBook?

Perhaps not. What every book does need, however, is a landing page. If you already have a WordPress site, that means just adding another page to your current site, one that is totally devoted to selling your eBook, without distraction, alternative navigation, or outbound links. This page is where you’ll direct web traffic to “land” when they respond to things like your social media links, any ads you have to sell your eBook, or from other websites and blogs.

Let us say that you are a chef, and you’ve written a cookbook. The cookbook is a PDF, which means that it’s loaded with colour photos, lists of ingredients, and indented instructions. You want to sell this off your own website, and use it to build your profile. The best way to accomplish this would be to devote one landing page on your site to just selling the eBook. From that page, create a really HUGE and obvious link in the top right corner that says “Order my copy NOW!”, and make that button go directly into the shopping cart experience.

That sales page does NOT need to be independent of your website. In fact, it will work better if it’s not, as it reduces maintenance for you, as well as being able to easily capture traffic from the rest of your website.

7) How do I start writing? What should I use to type it?

Just use whatever you are most comfortable using. These days, everything can be exported and imported. Most people still write in MS Word, which is just fine, no matter how you plan to ultimately output your eBook. (I happen to prefer the free software Open Office over Microsoft products, but as I say, it doesn’t matter.) It helps a great deal to reduce the amount of formatting you use, and keep it as simple as possible, to avoid having to make adjustments to the manuscript later on. Whether you plan to release it as a PDF or as an ePub, as in, Kindle, etc., MS Word (or Open Office) is still a perfectly good way to start out.
Don’t worry at all at this stage about things like spacing, designing the layout of things on the page, or especially fonts. This seems to get asked all the time, and yet, at the first stage, this is absolutely the wrong thing on which to focus. Instead, worry about your marketing plan, your outline, and finding any images you wish to include, again, no matter which type of eBook you plan to create.

While this is not an exhaustive list, this certainly covers the most common questions I hear. The key is to simply not worry about the details too early in the process. The bigger question of things like your marketing plan and your keyword research are still the most important first steps.

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18 Book Promotion Tips

April 24th, 2012 . by Peggy

Check out this list of 18 ways to promote your self-published (or traditionally-published) book or ebook.

1. Create a blog.

If you still don’t believe in the power of blogs for book marketing, check out this article by Nancy Hendrickson: http://ezinearticles.com/?Why-Authors-Need-to-Blog,-Even-If-No-One-Is-Reading&id=797505. Remember that the blog is not in addition to your website, it IS your website.

2. Write on the blog.

It sounds like 3+ times per week is the magic number to build traffic. Although, some Authors disagree, such as John Locke, who says that blogging more than once per month is a bad idea. Read his book How I Sold 1 Million eBooks in 5 Months! to find out why.

3. Build your list.

I use 1shoppingcart.com and MailChimp.com to do this, but you can also use aWeber.com and any number of other services. Build a list of people interested in your product up to a year before it’s released, and you’ve got pre-sales, my friend. Hint: all the social media stuff you hear about is really about building your list. Twitter, FaceBook, LinkedIn, YouTube, etc.

4. Use podcasts.

I have a face made for radio, and I work it: check out the OLD podcasts I’ve created at BlogTalkRadio.com. Download ‘em, trade ‘em with your friends. I also do mobile interviews with two headsets on my laptop, and record them as .mp3′s for regular release on this blog. Use Audacity (it’s free!) to record, edit, and output high-quality .mp3′s. As easy as a VCR.

5. Offer a free downloadable sample chapter of your book.

When people sign up for your email list, give them something nice in return, such as a free chapter in .PDF form. Ask the Artist who typeset your print book to deliver this as part of their package of services to you, so that you can be sure to deliver the download in the same attractive layout. Or, be sure that you offer a sample chapter of your eBooks on Kindle. One way or another, let them try out your stuff.

6. Create a simple and clear landing page.

The idea here is to create a special page on your blog that is designed only to sell the book – that’s it. Make sure that people can easily and quickly “get” who you are, even if this is their first taste of what you have to offer. Place attractive “buy it now” buttons that leap directly to your shopping cart in highly visible locations. If they want to know more, give them links back to your regular blog, which also has easy “buy it now” buttons in highly-visible locations.

7. Use affiliate marketing.

It was Dan Poynter, self-publishing guru and author of over 100 books who said rightly, “A bookstore is a lousy place to sell a book.” Make online selling your primary sales venue, and the way to do that is with an affiliate program organized through 1shoppingcart.com. (For additional info on how to actually implement this, see my other blog posts or forthcoming Cheat Sheet on the subject.)

8. Read John Kremer’s book, 1001 Ways to Market Your Books, Sixth Edition.

I just love this guy.

9. Setup an email signature.

Mine is linked to my RSS feed, so that whenever I send out an email, people can click on a cute little headline bar and read my latest blog posts. At the very least, setup one that links back to your landing page.

10. Tell your Mother about the book.

My Mom is great about bragging about her kids – yours could be your greatest marketing asset. But don’t stop there – the idea is to work your personal connections. It’s amazing who knows who in this world.

11. Expect to give away about 10% of your printed copies, or about 200 copies of your security-protected ebook as promotional copies.

Send these to reviewers in magazines, radio hosts you admire, other authors you admire, industry leaders, teachers, trainers, favourite Bloggers, etc. Just be sure that all promo copies are being given to someone appropriate in your niche – don’t give a cookbook to a political talk show host. Biggest thing to remember here is to empower your promo recipients: give them tools to help you sell, such as a link to leave a review on Amazon, your website, the link to purchase the eBook, and a link where they can signup as your affiliate.

12. Create 3 short talks of 20 minutes or less that concern your book’s topic, and present at local service club meetings.

Find these groups in your local directory, Chamber of Commerce, etc., and ask to speak to the person who organizes speakers for the group. When you present, don’t be too “salesey”, and be sure to give away a free somethingorother, which may not necessarily be your book. (I always give away chocolate, and tactfully leave the book on a nearby table offered for sale.)

13. Partner with another Author.

Don’t think of them as competition. (There is no such thing anymore, anyway.) Instead, if they offer a compatible product or service, you can target new markets together. Perhaps even form a small group of Authors – the more, the merrier!

14. Approach your local independent bookstore.

Small bookshops, rather than large corporate sellers, always appreciate an opener something like, “I’d love to create an event at your store that would draw in more foot traffic…”)

15. Get vinyl letters cut for your car.

Put your domain name (which is exactly the same as your book’s title, right?) on the back or side (or both) of your car. This is so cheap now that everybody should do it for almost any business.

16. Keep the car (above) clean!

17. Don’t hand out business cards – hand out postcards.

This was a great tip given to me years ago by a beloved business mentor. People toss business cards, but they keep attractive postcards that have content of real benefit to them. In addition, you have more space to tell your message, make a special offer, etc.

18. Write articles for eZineArticles.com.

These don’t have to be deep or complicated, but they do have to be good quality. Cap them at about 500 words for greatest readbility, and keep it tight. Read their submission guidelines here: http://ezinearticles.com/editorial-guidelines.html

Want more of these tips? Subscribe to my newsletter and you’ll get this stuff all the time. Click here to subscribe: http://eepurl.com/jQ-lf

 

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Top Marketing Blogs Worth Reading

February 10th, 2011 . by Peggy

The Power 150 from AdAgeAd Age does a daily rank of the world’s 150 top marketing blogs. Here are my faves off that list, and why.

The daily list is at: http://adage.com/power150/. I read several of them regularly, although I don’t read any of them daily. My list of favourites – in the order they are found on the AdAge list – includes;

- Seth’s Blog: Seth Godin, the sexiest head in marketing, has daily blog posts that are short, to-the-point, and don’t waste time. Inspirational.

- Chris Brogan: Also sexy, but different. I’ve heard Brogan speak at various conferences, and he’s a real, down-to-earth guy with stuff that works. Simple.

- CopyBlogger: Brian Clark talks about words that sell, and why. He’s a WordPress advocate, and his posts are uncomplicated and explanatory. Interesting.

- JohnChow.com: I love him for so much more than being Canadian. John is a racehorse in the world of marketing; sleek and fast. Aggressive.

- ShoeMoney.com: Love this guy’s backstory. A real Basement Techie, all grown up. An eager and hardworking guy with great advice. Funny.

- ProBlogger.net: Darren Rowse has plenty of guest bloggers on his site, all about blogging for money. Specific and technical. Aussie.

- JoelComm.com: If you want to learn about how to use ClickBank or AdSense, this is the guy. Believable and trustworthy. Sensible.

- ChrisG.com: Garrett’s generous new media and WordPress blog fills a gap that others have missed. Smart, understandable, and practical. Clever.

I’m sure there are others just as worthy, but these are the guys on that list that I read regularly. I notice that Michelle MacPhearson’s blog and Frank Kern’s variety of crazy sites have missed the list entirely, which is a real shame. Both are also great folks worth following.

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I’m speaking at the Editors’ Association of Canada on Sept. 25th

September 8th, 2010 . by Peggy

I’ll be speaking with the other two Book Broads on Sept. 25th for the Editor’s Association of Canada (Editors.ca), about Creating and Editing Social Content, from 10am to 4pm at SFU’s Harbour Centre Campus, in downtown Vancouver. George Plumley, the Author of WordPress 24 Hour Trainer will be joining us to talk about WordPress, the world’s most widely-used blogging platform and content management system. (And the platform upon which this blog you’re reading is built.)

The focus of our talk is about creating that which really drives social media: CONTENT. Without loyalty to platform, we’ll talk about various platforms and their advantages and disadvantages, including blogging, FaceBook, Twitter, LinkedIn and many many others. We’ll send you away with some fast tools that you can put to use right away, and of course, some chocolate.

Early Bird pricing ends Sept. 14th, $100 for Members of the EAC, and $160 for non-Members. Click here to register.

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The Most Interesting Person At Northern Voice (#NV10)

May 12th, 2010 . by Peggy

I had a great time this year at the Northern Voice conference. The conference was full of incredible people, including Cathy BrowneKimli, and Rob Cottingham, but there was one other presenter that really stood out for me.

Steffani Cameron’s (@smuttysteff on Twitter) talk about How To Screw Up Your Personal Blog was inspiring, and not just because the content was so personal. Her shoot-from-the hip style of presentation was refreshing and real. She had no overhead slides, and we were able to solely focus on her voice, her story, and her cautionary tale. I felt a familiarity so many times during that talk that it made me rack my brain for where I must have met her before, but of course I hadn’t. Her story is just one that many of us can relate to.

Steffani is a great example of what this conference is all about. Occasional Accountant by day, and sex blogger by night, she is a creator of great content, and her content is created mostly for the sheer joy of creating it.  How different from all the techy and marketing conferences that I’ve been to lately: somebody who actually lets the content drive the blog. That is what Northern Voice is all about, and the importance of Story in blogging was once again brought home to me in a way that was moving and meaningful. Steffani is a normal person who happens to also be a great writer, and that great writer happens to blog about sex. She identifies as a blogger first, and by her topic second, which I loved about her.

When I asked her about all of my writing under a pseudonym, she responded, “Peggy, look at your hair. Who do you think you’re kidding?” Her honesty about her topic has gotten her into hot water with conservative religious bosses and snarky co-workers, but as she so rightly said, “Bloggers have to stop worrying about who they’re going to offend…” and “It’s our job to create great content, and other people’s job to just get over it.” She brushed off the applause to these comments, but really, she was the only one that talked about her failures in such an unprogrammed, clear and unapologetic way.

Steffani, please come back next year. Organizers of Northern Voice, if she doesn’t volunteer, please make her come back.

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Journalists Vs. Bloggers: The Smackdown

October 16th, 2009 . by Peggy

Here’s a clip I took today during this morning’s keynote at BlogWorld, “The Death and Rebirth of Journalism”, with a panel consisting of (from left to right) Joanna Drake Earl (Current TV COO), Don Lemon (CNN News Host), Jay Rosen (Journalism Prof at NYU and Blogger), and Hugh Hewitt (Radio host and lawyer). The panel was moderated by  Brian Solis (Principal of FutureWorks).

In this video, Don Lemon is describing his feelings about social media vs. big media.

I should note that Mr. Lemon took a few major checks against the boards this morning at this panel discussion, and in my personal opinion, while some of them were rather tough, some of them were deserved. There were some heated moments when I turned my head to see if there were any security guards in the room. Being that I was sitting in the very front row, not 10 feet away from these panelists, I admit at times I felt rather uncomfortable, uncertain how far people might exercise their obviously strong feelings.

The essential points from the Blogger community amount to that they find traditional media to be slow, cumbersome, incomplete, and not without a certain amount of unjustified self-assurance that comes across as arrogance. The traditional media claims not to feel threatened by social media, and furthermore, they want to work with social media to form a more “horizontal” system of news gathering and distribution, rather than a “vertical” one. “Let us in the loop,..” they ask. (This particular comment inflamed the Bloggers in the audience, who felt that they were being asked to do the “dirty work” of data-gathering for journalists, rather than being treated like equals.)

Another heated point related to the issue of fact-checking. While it’s true that the gatekeepers of traditional media make judgements about what to report based on what they feel will be of greater interest to their viewers (read=have greated ad-selling potential), they also perform an essential task when reporting on events: fact-checking.

Lemon openly stated that of course the system could not be perfect, and it was simply not possible to fact-check every single bit of information before it makes the airwaves. Bloggers however, want it understood that while there are some “bad apples” who perpetuate misinformation, perhaps maliciously or more often simply out of ignorance, most bloggers consider themselves ethical enough to want only to report that which can be substantiated and which they know to be true and accurate.

The debate will doubtless rage on for decades more, but this was a very interesting event for me to witness. As I said, heated moments, which made for stimulating and thought-provoking conversation for the rest of the day.

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Going to BlogWorldExpo.com

October 10th, 2009 . by Peggy

I’m heading to Blog World Expo again this year for some educational fun. Speakers this year include Guy Kawasaki, Chris Brogan, and Chad Vader.

OK, I admit I’m most excited about seeing Chad, the internet video sensation created by Matt Sloan and Aaron Yonda. Everyone’s favourite grocery store night manager, Chad has captured more than my own heart. (Even George Lucas gave it his thumbs up.) My main mission at the Expo this year is to go to sessions about podcasting, and the brains behind Chad Vader’s viral video success are two that I wish to pick, if only from a safe distance, down there, in the audience. Perhaps I can sit next to Chad’s girlfriend Clarissa.

What’s your own podcasting mission for your enterprise? Lately, I’ve become more bipolar in my own approach, as I created a more polished set of videos for TheBookBroads.com’s YouTube channel, and yet streamlining my “joie de le moment” approach for certain cell-phone generated video content. (Soon to be released.) There are advantages to each approach, and I enjoy doing both.

I will be interviewed and interviewing all weekend at the show, October 15th through the 17th, from the show floor and various locations around Las Vegas. You’ll find any new videos at the Wizard of eBooks’ new YouTube channel at YouTube.com/wizardofebooks.

I’ll be happy to do my best to honour any special requests for specific blog or podcasting-related info from the show made via email, Twitter, or comments on this blog.

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The New Wizard of eBooks

September 3rd, 2009 . by Peggy

You’ll notice that I’m no longer primarily referring to myself as Humanus Publishing, but now by my nickname, the Wizard of eBooks.

In practical terms, this does mean some changes. Our mission is now more closely focused on creating, editing, and marketing what we call “next generation” books and eBooks. I’m also going to indulge myself in more professional podcasting in the form of interviews and corporate messaging, and coaching for WordPress (the blogging platform on which this site is built), both of which have been particular passions of mine for some time now. You’ll notice that both of these will be featured shortly on my Services page, which is the next thing on my long list to be re-vamped.

We still hold a special place on our bookshelves for the Self-Published Author: a symbol of independence, and the new wave that is sweeping the publishing industry. If you were worried that we had forgotten about you, please don’t! But perhaps we should change the term to be “self-empowered” – if you’d like to know what that feels like, give us a call toll-free at 1-866-907-4084.

May I say Thanks to my wonderful clients, friends, and mentors for all of your assistance as I make this shift. I’m extremely grateful for your honesty, your knowledge, and your faith in our alliance.

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