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When eBook Choices Seem Overwhelming

June 11th, 2012 . by Peggy

Stuck in a revolving door of confusion about eBooks?Stuck in a revolving door of confusion when it comes to various technologies around eBooks? You’re not the only one.

Knowing your options may seem like you’re opening a can of worms, but actually, I find that most of the choices in eBooks really boil down to just a few questions.

The problem is that these few choices have been inflated and repackaged a million ways. When various companies start inventing their own words to use for the same things, nobody knows what the heck is going on.

Once you know what to look for, it’s easy to pigeonhole options when they present themselves, and know if a new choice is something you really need to consider, or if it’s overrated or unneccessary.

Here are the questions I hear about the most in my presentations and workshops.

1) Do I need to create a PDF or an ePub?

This is really the biggie. Everything else falls into place based on this. For more information on each of the platforms, and how to make the choice based on your content type, read this previous blog post from me.

2) Do I need to hire an “eBook Publishing Company”?

This category of company invented itself a couple of years ago. Are they capitalizing on the confusion by charging outrageous prices for stuff that most people can do themselves? In most cases, absolutely. (However, there are some that I’m testing and that I may recommend in future.)  The built-in systems inside Amazon Kindle, for example, enable any non-techie to do it all by themselves. Anybody who can type an MS Word document can publish on Kindle. For more information about how to actually do this stuff yourself, sign up for my mailing list. I’ve got new video classes coming online very soon.

3) Do I need an Editor?

A resounding YES. For me this is not negotiable. In almost 170 eBooks, I’ve met exactly two writers who did not require the services of an editor. Two. Neither you nor I are one of those two. Find someone qualified you can work with, and just make the best deal you can. Try this database of freelance editors to start.

4) Do I need to hire someone to typeset my eBook?

If you are creating something that you want people to buy and read on Amazon Kindle, no, you certainly do not, as that’s not how Kindle works. (If you don’t know this already, it means you need to buy an eBook on Kindle and read it, to familiarize yourself with the platform. You can read an Amazon Kindle eBook for free using your computer, your phone, or your iPad or other tablet – you do not need to buy a Kindle device, or even pay money for an eBook for that matter.)

However, if you’re creating something that should be printed out and written in, or that contains many illustrations or tables or charts, or that must be seen in colour to make sense, then yes, you may want to consider hiring a designer to lay it out as a PDF for you. This means it’s more likely that you’re going to sell it off your own website, rather than on a platform like Kindle, Kobo, Nook, and etc. (Please, I beg of you, don’t simply type up an MS Word document and use that to create your PDF for download. It looks like crap.)

5) Do I need to hire a cover designer?

Unless you have some reasonable graphic design skills, yes, a professionally-designed eBook cover is totally worth the money. Don’t try to buy software and learn it as you create a homemade-looking cover design – too frustrating. You can certainly get a really attractive cover designed for you for about $200 – $500 USD. There are some great people overseas. (Or, hire me. It doesn’t matter – just be sure it looks slick.) I’ve written about eBook cover design guidelines here. You can share that previous link with your graphic designer.

6) Do I need a website devoted entirely to this eBook?

Perhaps not. What every book does need, however, is a landing page. If you already have a WordPress site, that means just adding another page to your current site, one that is totally devoted to selling your eBook, without distraction, alternative navigation, or outbound links. This page is where you’ll direct web traffic to “land” when they respond to things like your social media links, any ads you have to sell your eBook, or from other websites and blogs.

Let us say that you are a chef, and you’ve written a cookbook. The cookbook is a PDF, which means that it’s loaded with colour photos, lists of ingredients, and indented instructions. You want to sell this off your own website, and use it to build your profile. The best way to accomplish this would be to devote one landing page on your site to just selling the eBook. From that page, create a really HUGE and obvious link in the top right corner that says “Order my copy NOW!”, and make that button go directly into the shopping cart experience.

That sales page does NOT need to be independent of your website. In fact, it will work better if it’s not, as it reduces maintenance for you, as well as being able to easily capture traffic from the rest of your website.

7) How do I start writing? What should I use to type it?

Just use whatever you are most comfortable using. These days, everything can be exported and imported. Most people still write in MS Word, which is just fine, no matter how you plan to ultimately output your eBook. (I happen to prefer the free software Open Office over Microsoft products, but as I say, it doesn’t matter.) It helps a great deal to reduce the amount of formatting you use, and keep it as simple as possible, to avoid having to make adjustments to the manuscript later on. Whether you plan to release it as a PDF or as an ePub, as in, Kindle, etc., MS Word (or Open Office) is still a perfectly good way to start out.
Don’t worry at all at this stage about things like spacing, designing the layout of things on the page, or especially fonts. This seems to get asked all the time, and yet, at the first stage, this is absolutely the wrong thing on which to focus. Instead, worry about your marketing plan, your outline, and finding any images you wish to include, again, no matter which type of eBook you plan to create.

While this is not an exhaustive list, this certainly covers the most common questions I hear. The key is to simply not worry about the details too early in the process. The bigger question of things like your marketing plan and your keyword research are still the most important first steps.

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Make Your eBook Into a Magazine

April 10th, 2012 . by Peggy

With my upcoming audio product eBook Fast Lane, I’m including a slim workbook for eBook creators. Here’s how you too can create an eBook that is also a magazine.

HP has a service called MagCloud, and it is exactly what it sounds like: a cloud printing service for magazines. Yes, you can upload your mailing list, and they will print the number of required copies, and send them out to your list. You can also order them for yourself at a very reasonable price. They have three different sizes, and the print quality is excellent. Check out the latest I just created for this platform, for friend and client Shari Molchan, of MolchanFinancial.com.

Shari wanted an eBook, but she also know she wanted something to have at her speaking events and classes. With MagCloud, we created a single file to upload – that’s right, not different versions of the file for eBook, downloadable and print – uploaded it once, and we were in business.

The PDF we created to upload to MagCloud also works as a download on Shari’s website (in lower resolution, to make it smaller and faster to download), and when the digital version is downloaded from MagCloud, it works as a cool iPad app, which shows off Shari’s content to best advantage. The print version is beautiful, using the best in magazine printing technology, bagged and delivered to your door.

SLICK, huh?

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